Digital Marketing Specialist
Jerry Pair is a company that has been providing luxury home furnishings for architects and interior designers for 50 years. They are seeking a Digital Marketing Specialist to engage in various marketing facets, including managing their Shopify website, content creation, and implementing new AI tools to enhance digital efficiency. Responsibilities Support and maintain our Shopify site, managing product data across 30,000+ SKUs, including metafields, rich tags, and category structures Upload new products to the website, ensuring all data is accurate and properly tagged Maintain existing product listings and remove discontinued items Comfortable with Shopify landscape and able to collaborate with external developers to troubleshoot issues that arise Implement and test new AI tools to better improve website user experience Collaborate on designing and scheduling weekly email campaigns and print materials Collaborate on campaign concepts and brand storytelling Maintain visual consistency across all marketing materials Capture and produce engaging photo and video content for digital channels Monitor social media trends and adapt content strategies accordingly Assist in managing a digital content library (DAM) for future use Experience with paid social ads is a plus Track and interpret website and social media analytics Keen interest in new upcoming marketing tools, trends, and technologies (especially AI) Comfortable working with large sets of data for product importing Only applications with a portfolio, website, or sample pieces will be considered• Skills Support and maintain our Shopify site, managing product data across 30,000+ SKUs, including metafields, rich tags, and category structures Upload new products to the website, ensuring all data is accurate and properly tagged Maintain existing product listings and remove discontinued items Comfortable with Shopify landscape and able to collaborate with external developers to troubleshoot issues that arise Implement and test new AI tools to better improve website user experience Collaborate on designing and scheduling weekly email campaigns and print materials Collaborate on campaign concepts and brand storytelling Maintain visual consistency across all marketing materials Capture and produce engaging photo and video content for digital channels Monitor social media trends and adapt content strategies accordingly Assist in managing a digital content library (DAM) for future use Track and interpret website and social media analytics Keen interest in new upcoming marketing tools, trends, and technologies (especially AI) Comfortable working with large sets of data for product importing Only applications with a portfolio, website, or sample pieces will be considered Experience with paid social ads is a plus Company Overview Business of Home is the daily media of record for the home industry and the voice of authority for interior design professionals. It was founded in 2009, and is headquartered in New York, New York, USA, with a workforce of 11-50 employees. Its website is