Digital Marketing Specialist

Blue Cross and Blue Shield of Kansas is a trusted health insurance provider, and they are seeking a Digital Marketing Specialist to support their marketing initiatives. This role involves planning, executing, and optimizing email campaigns while collaborating with various teams to enhance customer experience and communication efforts. Responsibilities Develop and implement digital marketing strategies to support business objectives Manage and execute email campaigns based on stakeholder needs and marketing calendar Build new journeys, update existing journeys, A/B testing, and deploy emails in Salesforce Marketing Cloud Optimize email campaigns for deliverability, mobile rendering (responsive), and best possible open rates Assist in design and content creation for email communications Lay out campaign workflows, including validation rules, triggers, alerts, and automated responses Tag and code content and links for tracking against a cross-channel environment Acts as a liaison and represents CX and the voice of the customer in cross-departmental meetings and committees This position requires the utmost accuracy to ensure that the correct target audiences are reached to include when to omit government groups and programs Skills Outstanding written communication skills including editing of written content for internal and external audiences Proven track record of creating innovative and interactive content Understanding of human-centered design and user experience principles Deeply skilled at project strategy, cross-department collaboration, and the ability to execute in high pressure moments Ability to manage work requests from multiple sources, outside of direct line of reporting Proven ability to utilize the following software: Microsoft Office products (Outlook, Word, PowerPoint, Teams, Excel, Sharepoint), Salesforce Marketing Cloud/Exact Target (Email Studio, Journey Builder, Ad Studio, Automation Studio, etc.) High school diploma or GED required 0-2 years of experience in digital marketing or related role Bachelor's degree in business administration, computer science, marketing, journalism, strategic communications or similar fields of study B2B and/or B2C marketing in the health insurance industry Functional knowledge of Salesforce Marketing Cloud architecture and understanding of the wider Salesforce ecosystem Knowledge and experience with AMP Script, HTML, and CSS in support of creating journey and email templates Benefits Incentive pay program (EPIP) Health/Vision/Dental insurance 6 weeks paid parental leave for new mothers and fathers Fertility/Adoption assistance 2 weeks paid caregiver leave 5% 401(k) plan matching Tuition reimbursement Health & fitness benefits, discounts and resources Company Overview Blue Cross and Blue Shield of Kansas is a mutual insurance company provides Health Insurance, Dental Insurance, and Life Insurance. It was founded in 1942, and is headquartered in Kansas City, Missouri, USA, with a workforce of 1001-5000 employees. Its website is