Digital Marketing Specialist

Remote Full-time
Position Overview

We are seeking a Digital Marketing Specialist to support and execute digital marketing efforts focused on CRM marketing automation and social media campaigns. This is a hands-on role ideal for a skilled professional ready to contribute directly to campaign execution, performance optimization, and marketing innovation using CRM systems and AI-driven tools.

Essential Job Duties/Responsibilities:

The following job functions are not all-inclusive. The employee will be required to perform other job-related tasks/responsibilities as requested. Job duties may change as required by needs of the Company.
• Assist with CRM/email marketing campaigns using Total Expert and Next Wave
• Support team with daily CRM functions as needed, i.e. email building, content uploads, etc.
• Support social media content and scheduling on LinkedIn, Instagram, and Facebook
• Maintain accurate content across platforms, manage user access, and troubleshoot issues to ensure seamless channel integration.
• Help report on campaign results and surface actionable insights
• Collaborate with marketing, sales, and creative team members
• Complete all other projects tasks and duties assigned by the CRM Manager

Qualifications, Knowledge, Skills and Abilities:
• 2-4 years of experience in email/CRM marketing and digital marketing
• Experience with CRM systems and managing marketing workflows.
• Knowledge with SEO, SEM, email, social media, and paid media strategy.
• Knowledge of Google Ads and Meta Ads platforms.
• Knowledge in campaign optimization and performance reporting (Google Analytics).
• Familiarity with AI tools used for digital marketing support.
• Strong analytical, project management, and communication skills.
• Excellent multitasking and prioritization skills.
• Ability to thrive in a fast-paced environment with multiple priorities.
• Self-motivated and able to work independently and in a team environment.
• Ability to handle detailed assignments and meet deadlines.
• Bachelor’s degree in marketing, Communications, Business, or a related field (preferred).

Note

This job description is meant to describe the general nature and level of work being performed; it is not intended to be an exhaustive list of all responsibilities, duties, and skills required for the position. While this is intended to be an accurate reflection of the current job, the Company reserves the right to revise the job or to require that other or different tasks, duties, and responsibilities be performed as assigned, or to otherwise change this job description at any time with or without notice.

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