Digital Marketing Specialist

HA International, LLC is seeking a Digital Marketing Specialist to enhance their digital presence and effectively communicate complex industrial products. The role involves building and optimizing marketing campaigns, leveraging AI for content creation, and collaborating with cross-functional teams to drive measurable growth in a B2B environment. Responsibilities Design, build, test, and optimize automated workflows for lead nurturing, email marketing, and customer journeys Partner with internal teams to refine segmentation, lead scoring, and personalization strategies Track performance and continuously improve campaigns based on data and insights Plan, create, and publish content across key platforms using HubSpot Leverage AI tools to produce engaging video, image, and written content—and help evolve our tech stack Use HubSpot’s AI (Breeze) and other tools to accelerate content development Monitor trends, analyze performance, and optimize engagement strategies Build and manage web pages, landing pages, and blogs within HubSpot CMS Customize templates and enhance content with compelling visuals and media Monitor site performance and implement SEO best practices Conduct A/B and adaptive testing to improve user experience and conversions Support tradeshow marketing (graphics, booth assets, and coordination) Partner with Product Managers to develop product-focused content (launches, case studies, campaigns) Contribute to broader marketing initiatives and projects as needed Skills Bachelor's degree in Marketing, Communications, or related field 1–3 years of hands-on experience with HubSpot Marketing Hub and CMS Proven experience building and optimizing marketing automation workflows Strong experience with social media platforms and digital advertising (Google, Facebook, LinkedIn) Ability to manage web pages, landing pages, and campaigns within HubSpot HubSpot certifications (required) and proficiency with HubSpot AI tools Experience with design tools (Adobe InDesign, Photoshop, Canva) and Google Workspace Comfort using AI tools to enhance content creation and productivity Company Overview HA International (HAI), a key subsidiary of Hüttenes-Albertus, is the leading supplier to the North American foundry industry. It was founded in 2001, and is headquartered in Westmont, Illinois, USA, with a workforce of 51-200 employees. Its website is