Digital Marketing Specialist
Position Summary
The Digital Marketing Specialist will support the execution of Jorie AI's marketing strategy across content, social media, digital campaigns, podcasts, SEO, and brand initiatives. This role is responsible for managing day-to-day marketing operations, developing content, maintaining marketing systems, supporting lead generation efforts, and ensuring a consistent brand presence across all channels.
The ideal candidate is a strong writer, organized project manager, and creative thinker who can thrive in a fast-paced healthcare technology environment.
Key Responsibilities
Content & Social Media
Manage social media publishing and engagement
Develop content calendars
Create thought leadership content
Support podcast promotion and distribution
Content Marketing & Copywriting
Write blogs and other marketing collateral
Repurpose content across channels
Assist with SEO strategy and optimization
Marketing Operations & Reporting
Track campaign performance and KPIs
Maintain HubSpot and marketing automation systems
Support lead tracking and reporting
Monitor content performance
Creative & Brand Support
Create and edit graphics using Canva or similar tools
Develop social media assets, presentations, and marketing materials
Maintain brand consistency
Required Qualifications
Bachelor's degree in Marketing, Communications, Business, or related field
3+ years marketing experience
Strong writing and editing skills
Social media management experience
Strong organizational and project management skills
Ability to manage multiple priorities in a fast-paced environment
Preferred Qualifications
Healthcare or healthcare technology experience
HubSpot experience
Canva or graphic design experience
SEO experience
Podcast or video marketing experience
Event and conference marketing experience
Marketing analytics/reporting experience
The Digital Marketing Specialist will support the execution of Jorie AI's marketing strategy across content, social media, digital campaigns, podcasts, SEO, and brand initiatives. This role is responsible for managing day-to-day marketing operations, developing content, maintaining marketing systems, supporting lead generation efforts, and ensuring a consistent brand presence across all channels.
The ideal candidate is a strong writer, organized project manager, and creative thinker who can thrive in a fast-paced healthcare technology environment.
Key Responsibilities
Content & Social Media
Manage social media publishing and engagement
Develop content calendars
Create thought leadership content
Support podcast promotion and distribution
Content Marketing & Copywriting
Write blogs and other marketing collateral
Repurpose content across channels
Assist with SEO strategy and optimization
Marketing Operations & Reporting
Track campaign performance and KPIs
Maintain HubSpot and marketing automation systems
Support lead tracking and reporting
Monitor content performance
Creative & Brand Support
Create and edit graphics using Canva or similar tools
Develop social media assets, presentations, and marketing materials
Maintain brand consistency
Required Qualifications
Bachelor's degree in Marketing, Communications, Business, or related field
3+ years marketing experience
Strong writing and editing skills
Social media management experience
Strong organizational and project management skills
Ability to manage multiple priorities in a fast-paced environment
Preferred Qualifications
Healthcare or healthcare technology experience
HubSpot experience
Canva or graphic design experience
SEO experience
Podcast or video marketing experience
Event and conference marketing experience
Marketing analytics/reporting experience