Digital Marketing Specialist

HA International, LLC is looking for a Digital Marketing Specialist who will translate complex technical products into engaging marketing campaigns. The role involves designing automated workflows, creating content across platforms, and managing the company's digital presence to drive growth in a B2B environment.ResponsibilitiesDesign, build, test, and optimize automated workflows for lead nurturing, email marketing, and customer journeysPartner with internal teams to refine segmentation, lead scoring, and personalization strategiesTrack performance and continuously improve campaigns based on data and insightsPlan, create, and publish content across key platforms using HubSpotLeverage AI tools to produce engaging video, image, and written content—and help evolve our tech stackUse HubSpot’s AI (Breeze) and other tools to accelerate content developmentMonitor trends, analyze performance, and optimize engagement strategiesBuild and manage web pages, landing pages, and blogs within HubSpot CMSCustomize templates and enhance content with compelling visuals and mediaMonitor site performance and implement SEO best practicesConduct A/B and adaptive testing to improve user experience and conversionsSupport tradeshow marketing (graphics, booth assets, and coordination)Partner with Product Managers to develop product-focused content (launches, case studies, campaigns)Contribute to broader marketing initiatives and projects as neededSkillsBachelor's degree in Marketing, Communications, or related field1–3 years of hands-on experience with HubSpot Marketing Hub and CMSProven experience building and optimizing marketing automation workflowsStrong experience with social media platforms and digital advertising (Google, Facebook, LinkedIn)Ability to manage web pages, landing pages, and campaigns within HubSpotHubSpot certifications (required) and proficiency with HubSpot AI toolsExperience with design tools (Adobe InDesign, Photoshop, Canva) and Google WorkspaceComfort using AI tools to enhance content creation and productivityCompany OverviewHA International (HAI), a key subsidiary of Hüttenes-Albertus, is the leading supplier to the North American foundry industry. It was founded in 2001, and is headquartered in Westmont, Illinois, USA, with a workforce of 51-200 employees. Its website is https://www.ha-international.com/.



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