Digital Marketing Specialist
About the position
Responsibilities
• Plan and execute comprehensive paid digital marketing strategies, including SEO/SEM, marketing database management, email marketing, social media (Meta), and display advertising campaigns.
• Measure and report on the performance of all digital marketing campaigns, assessing results against predefined goals such as ROI and KPIs.
• Identify trends and insights, using data to optimize marketing spend and improve performance.
• Collaborate with the Digital Media Manager to brainstorm and develop innovative growth strategies.
• Plan, execute, and analyze experiments and conversion tests to enhance campaign effectiveness.
• Utilize strong analytical skills to evaluate the customer experience across various channels and touchpoints.
• Instrument conversion points and optimize user funnels to drive higher engagement and conversion rates.
• Stay updated with emerging technologies, providing feedback and recommendations for adoption where applicable.
• Perform other duties as assigned to support the vision and mission of the College.
Requirements
• A bachelor's degree in marketing, communication or related field or a minimum of 2 years of experience working in a similar role is required.
• Proven experience in digital marketing, with at least two years preferred.
• Demonstrable experience with managing SEO/SEM, marketing databases, email marketing, social media, and/or display advertising campaigns.
• Highly creative with a track record of identifying target audiences and developing engaging digital campaigns.
• Experience in optimizing landing pages and user funnels.
• Proficiency in setting up and analyzing A/B and multivariate experiments.
• Working knowledge of ad-serving tools and Google AdWords campaign setup and optimization.
• Strong analytical skills and a data-driven approach to decision making.
Apply Now
Apply Now
Responsibilities
• Plan and execute comprehensive paid digital marketing strategies, including SEO/SEM, marketing database management, email marketing, social media (Meta), and display advertising campaigns.
• Measure and report on the performance of all digital marketing campaigns, assessing results against predefined goals such as ROI and KPIs.
• Identify trends and insights, using data to optimize marketing spend and improve performance.
• Collaborate with the Digital Media Manager to brainstorm and develop innovative growth strategies.
• Plan, execute, and analyze experiments and conversion tests to enhance campaign effectiveness.
• Utilize strong analytical skills to evaluate the customer experience across various channels and touchpoints.
• Instrument conversion points and optimize user funnels to drive higher engagement and conversion rates.
• Stay updated with emerging technologies, providing feedback and recommendations for adoption where applicable.
• Perform other duties as assigned to support the vision and mission of the College.
Requirements
• A bachelor's degree in marketing, communication or related field or a minimum of 2 years of experience working in a similar role is required.
• Proven experience in digital marketing, with at least two years preferred.
• Demonstrable experience with managing SEO/SEM, marketing databases, email marketing, social media, and/or display advertising campaigns.
• Highly creative with a track record of identifying target audiences and developing engaging digital campaigns.
• Experience in optimizing landing pages and user funnels.
• Proficiency in setting up and analyzing A/B and multivariate experiments.
• Working knowledge of ad-serving tools and Google AdWords campaign setup and optimization.
• Strong analytical skills and a data-driven approach to decision making.
Apply Now
Apply Now