Digital Marketing Manager – SEO, Conversion Rate Optimization

Job Description: • Plan, launch, and optimize integrated digital campaigns across search, display, social, and ABM channels. • Manage day-to-day execution of paid search (SEM) and paid social programs across platforms such as Google Ads, LinkedIn, and Meta. • Test new channels and emerging digital formats to expand reach and improve ROI. • Collaborate with Product Marketing and Field Marketing to align digital campaigns with product launches, events, and industry initiatives. • Track, analyze, and report on key performance metrics—traffic, engagement, MQLs, and conversions—to continually improve results. • Optimize campaigns for performance using A/B testing, audience segmentation, and creative iteration. • Partner with Analytics to ensure accurate attribution, reporting, and insights that inform strategy and budget decisions. • Support the development and execution of Account-Based Marketing programs in partnership with Sales and the Digital Marketing Director. • Leverage intent data, audience targeting, and personalization to reach decision-makers across key accounts and verticals. • Ensure website landing pages and campaign experiences are optimized for lead generation and conversion. • Maintain a strong understanding of SEO and AEO (AI Engine Optimization) best practices to enhance organic visibility. Requirements: • 5+ years of relevant experience in a Marketing Manager position • Bachelor's degree in Marketing, Business, or a related field. • Strong organizational skills and an aptitude for structuring content effectively required. • Technical knowledge for deploying, integrating, and maintaining new sales enablement software preferred. • Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex technical concepts to diverse audiences. • Willingness to learn Redzone’s unique value proposition and ability to express that consistently in written materials. • Ability to thrive in a fast-paced, dynamic, and rapidly evolving environment. • Experience marketing SaaS solutions preferred. Benefits: • U.S. benefits package includes medical, dental and vision coverage • 401(k) plan with company match • Short-term and long-term disability coverage • Life insurance • Paid-time off • Parental leave • Well-being programs Apply tot his job