Digital Marketing Manager (Remote – Full Time)

Digital Marketing Manager (Remote – Full Time) HomePro Marketing Location: Remote (U.S. Preferred) Job Type: Full-Time Experience Level: Mid-Level to Senior About Us HomePro Marketing is a fast-growing digital marketing agency serving home service contractors, franchise brands, OEMs, and distributors nationwide. We specialize in performance-driven marketing across: •Google Ads & Local Services Ads (LSA) • Facebook/Meta Ads • Local SEO & Google Business Profile Optimization • On-Page SEO & Localization • CTV & Programmatic Advertising Position Overview This role requires hands-on experience running paid media campaigns, conducting audits, forecasting results, collaborating with sales and account management teams, and leveraging AI tools to increase productivity and consistency. You will be expected to actively use AI tools (including custom GPTs) to improve efficiency, enhance output quality, streamline reporting, and support our scalable delivery model. You will own results. Not just tasks. Key Responsibilities Campaign Setup & Management • Build and optimize Google Ads and Local Services Ads campaigns • Launch and manage Facebook/Meta ad campaigns • Manage Google Business Profiles and local SEO initiatives • Implement tracking via GA4, GTM, and call tracking platforms • Execute campaign onboarding tasks inside Asana Performance Optimization • Monitor CPL, lead volume, conversion rates, and ROAS • Conduct weekly optimizations and testing • Identify underperformance and implement corrective strategies • Improve local visibility and search rankings Market Research & Forecasting • Conduct keyword research using Google Keyword Planner, Ahrefs, or SEMrush • Forecast lead volume and budget requirements • Build right-sized marketing recommendations based on market opportunity Marketing Audits & Sales Support • Conduct marketing audits for prospective clients • Analyze paid media, SEO, and competitive landscape • Develop client-facing recommendations using tools like Gamma.app or similar • Support SDRs and account managers in pre-sales conversations as a subject matter expert Creative & AI-Driven Execution • Create ad assets using Canva • Develop AI-powered video creatives using Synthesia, Heygen, or similar tools • Leverage AI tools and custom GPTs to improve workflow efficiency, reporting quality, creative development, and campaign analysis • Identify opportunities to automate or streamline processes using AI Required Qualifications • 3+ years hands-on Google Ads experience • Experience managing Local Services Ads • Experience with Facebook/Meta Ads • Experience forecasting campaign performance • Strong understanding of local SEO & Google Business Profile • Familiarity with GA4, GTM, and call tracking platforms • Experience with keyword research tools (Ahrefs or SEMrush) • Comfortable managing multiple accounts simultaneously • Demonstrated proficiency using AI tools (ChatGPT or similar) to increase productivity • Strong AI prompting skills and ability to integrate AI into daily workflow • Strong analytical and communication skills Preferred Qualifications • Experience in home services marketing (HVAC, roofing, plumbing, etc.) • Experience working with franchise or multi-location brands • Agency-side experience • Experience with co-op marketing programs What Success Looks Like • Campaigns launched accurately and on time • Measurable CPL improvement within 60–90 days • Accurate forecasting aligned with results • Strong collaboration with sales and account teams • Ability to manage 20–40 active accounts efficiently Compensation & Benefits • Competitive salary (based on experience) • Performance-based bonus opportunities • Fully remote position • Growth opportunities as the agency scales