Digital Marketing Manager (Paid Media)
Summary
The Digital Marketing Manager is responsible for executing and optimizing paid digital campaigns focused on patient recruitment. This role collaborates closely with the Senior Digital Marketing Manager and reports to the Director of Marketing, while owning day-to-day campaign management, performance optimization, and reporting across multiple paid channels.
Duties and Responsibilities
• Execute and optimize paid advertising campaigns across Meta Ads and other relevant platforms in alignment with the overall marketing strategy.
• Independently manage daily campaign operations, including setup, quality assurance, troubleshooting, budget pacing, bid adjustments, and performance monitoring.
• Proactively identify performance issues or risks and escalate insights or recommendations as needed.
• Support creative production by drafting ad copy, coordinating with design, and managing creative refresh cycles.
• Maintain tracking accuracy across UTMs, pixels, tags, and platform integrations, ensuring data integrity and reliable reporting.
• Produce and maintain performance reporting focused on conversion and enrollment funnel metrics.
• Conduct competitive and market research to identify optimization opportunities and emerging trends.
• Develop, execute, and analyze A/B tests across targeting, creative, and landing pages to improve efficiency and outcomes.
• Collaborate with the digital marketing team on forecasting, pacing plans, and strategic recommendations, contributing data-driven insights to broader campaign planning.
Requirements
• Bachelor’s degree in marketing, Advertising, Communications, or equivalent practical experience.
• 4+ years of hands-on paid media experience managing campaigns in Google Ads, Meta Ads, and LinkedIn.
• 4 + years in Meta Ad Campaign experience, Meta Certified Professional highly preferred
• Experience in healthcare, clinical research, or other regulated industries preferred.
• Proficiency with analytics and reporting tools including Google Analytics, ad platform dashboards, and CRM-based reporting.
• Strong copywriting skills, attention to detail, and the ability to quickly diagnose and resolve campaign issues.
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Apply To this Job
The Digital Marketing Manager is responsible for executing and optimizing paid digital campaigns focused on patient recruitment. This role collaborates closely with the Senior Digital Marketing Manager and reports to the Director of Marketing, while owning day-to-day campaign management, performance optimization, and reporting across multiple paid channels.
Duties and Responsibilities
• Execute and optimize paid advertising campaigns across Meta Ads and other relevant platforms in alignment with the overall marketing strategy.
• Independently manage daily campaign operations, including setup, quality assurance, troubleshooting, budget pacing, bid adjustments, and performance monitoring.
• Proactively identify performance issues or risks and escalate insights or recommendations as needed.
• Support creative production by drafting ad copy, coordinating with design, and managing creative refresh cycles.
• Maintain tracking accuracy across UTMs, pixels, tags, and platform integrations, ensuring data integrity and reliable reporting.
• Produce and maintain performance reporting focused on conversion and enrollment funnel metrics.
• Conduct competitive and market research to identify optimization opportunities and emerging trends.
• Develop, execute, and analyze A/B tests across targeting, creative, and landing pages to improve efficiency and outcomes.
• Collaborate with the digital marketing team on forecasting, pacing plans, and strategic recommendations, contributing data-driven insights to broader campaign planning.
Requirements
• Bachelor’s degree in marketing, Advertising, Communications, or equivalent practical experience.
• 4+ years of hands-on paid media experience managing campaigns in Google Ads, Meta Ads, and LinkedIn.
• 4 + years in Meta Ad Campaign experience, Meta Certified Professional highly preferred
• Experience in healthcare, clinical research, or other regulated industries preferred.
• Proficiency with analytics and reporting tools including Google Analytics, ad platform dashboards, and CRM-based reporting.
• Strong copywriting skills, attention to detail, and the ability to quickly diagnose and resolve campaign issues.
Apply tot his job
Apply To this Job