Digital Marketing Generalist — Local SEO & Automation (Home Service Businesses) | Long-Term
This is Zweaty, a remote B2B service company that manages digital marketing and online presence for home service businesses — HVAC, plumbing, appliance installation, landscaping, and similar trades. I'm looking for one go-to digital marketing generalist to handle ongoing client work as I grow. I'm starting with one client now and actively signing more. If you deliver great work, you grow with me — this is a long-term relationship, not a one-off project.
What the work looks like:
Each client requires the same core scope every month:
-Google Business Profile optimization and ongoing management
-Local citation building and directory management (Google, Yelp, Angi, Thumbtack, Houzz) using tools like BrightLocal, Whitespark, or Moz Local
-On-page local SEO signals and monthly ranking tracking
Post-job review request setup and management (SMS + email automation via NiceJob, Podium, or similar)
-Lead follow-up email/SMS sequences for unconverted quotes
-Seasonal campaign blasts (2x/month to client customer lists)
-Online booking widget setup (one-time per client)
-Brief monthly performance summary I use for client reporting
Important — please read before applying:
This is white-label work. You work with me only. No direct client contact. I present everything to clients under the Zweaty brand. If you're not comfortable with that arrangement, please don't apply.
What I'm looking for:
-Proven experience with local SEO for home service or trade businesses specifically — not just general SEO
-Familiarity with GBP, citation tools, and review management platforms
-Ability to set up and manage basic SMS/email automation sequences
-Experience with booking widgets or scheduling tool integrations is a plus
-Strong written English for campaign copy and summary reports
-Reliable, communicative, and able to meet monthly deadlines without hand-holding
-Available to take on new clients as I grow — I want someone who scales with me
I pay reliably and on time through Upwork every month. I'm easy to work with, I give clear briefs, and I don't micromanage. If you're good at what you do and want a stable, growing source of recurring income — let's talk.
Apply tot his job
Apply To this Job
What the work looks like:
Each client requires the same core scope every month:
-Google Business Profile optimization and ongoing management
-Local citation building and directory management (Google, Yelp, Angi, Thumbtack, Houzz) using tools like BrightLocal, Whitespark, or Moz Local
-On-page local SEO signals and monthly ranking tracking
Post-job review request setup and management (SMS + email automation via NiceJob, Podium, or similar)
-Lead follow-up email/SMS sequences for unconverted quotes
-Seasonal campaign blasts (2x/month to client customer lists)
-Online booking widget setup (one-time per client)
-Brief monthly performance summary I use for client reporting
Important — please read before applying:
This is white-label work. You work with me only. No direct client contact. I present everything to clients under the Zweaty brand. If you're not comfortable with that arrangement, please don't apply.
What I'm looking for:
-Proven experience with local SEO for home service or trade businesses specifically — not just general SEO
-Familiarity with GBP, citation tools, and review management platforms
-Ability to set up and manage basic SMS/email automation sequences
-Experience with booking widgets or scheduling tool integrations is a plus
-Strong written English for campaign copy and summary reports
-Reliable, communicative, and able to meet monthly deadlines without hand-holding
-Available to take on new clients as I grow — I want someone who scales with me
I pay reliably and on time through Upwork every month. I'm easy to work with, I give clear briefs, and I don't micromanage. If you're good at what you do and want a stable, growing source of recurring income — let's talk.
Apply tot his job
Apply To this Job