Digital Marketing Analyst, Agency or Ecommerce Background
Reporting to: Director of PerformanceAbout the Role Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing everything from live commerce and affiliates to paid media and trading strategy. We have a unique role for a performance marketing analyst / manager to work at the cutting edge of e-commerce, social commerce and AI, who will suit a self starter which is keen to leave their mark in data and marketing. Key ResponsibilitiesCampaign Data ManagementSupport account managers to ensure they have relevant data for client performanceOptimise and automate analysis processes to maximise return for client and identify for account managers where they are gaps in performanceProvide data transparency through reports from senior to junior staff, and clientsLead paid social opportunities within the business and shape data and performance communications in the agencyEvangelise data story tellingAI and Revenue GenerationBuild an AI and data pipeline that enables the team spot revenue and costs opportunities Build opportunities into plans for clients and present ideas back to clientsExplore and implement AI agent solutions to improve efficiency in reporting, research, and campaign management.Support data integrity across platforms, ensuring consistency and accuracy.Ensure data security is a top priority for all clients