Digital Marketing Account Strategist - Homebuilding Industry United States | Full-time | Fully remote

Job Description: • Manage the creation of campaigns based on stated goals of client • Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features • Track, report, and analyze website analytics on all social campaigns • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies • Optimize copy and images for all social campaigns to maximize ad spend ROI • Coordinate with individual builder partner requests and goals • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns • Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features. • Track, report, and analyze website analytics and PPC initiatives and campaigns • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies • Optimize copy and landing pages for paid search engine marketing campaigns • Perform ongoing paid keyword discovery, expansion and optimization • Research and analyze competitor SEM campaigns • Identify SEO opportunities based on SEM data and results • Coordinate with individual builder partner requests and goals • Edit and update existing email marketing templates • Regular analysis and reporting of research findings • General support and assistance for our builder partners Requirements: • Home builder experience required • 3+ years of proven digital marketing experience and success driving traffic that converts • 2+ years of previous experience with both paid search and social advertising • Experience with Google Analytics - experience with Google Data Studio a plus • Strong analytical, technical, and written communication skills • Willingness to learn from our proven team members and also an ability to self-teach when provided with great resources to draw from • Organized and driven approach to your career • A general passion for House Hunters International on HGTV (optional, but strongly encouraged!) Benefits: • Remote work options within the United States • Training and ramp-up support • Fully remote role Apply tot his job