Digital Leads Specialist

We are seeking experienced Digital Leads to take ownership of strategic and executional duties across SEO , Paid Media , and Social Media channels. This role involves hands-on campaign management, cross-functional leadership, and contribution to high-level pitches and digital initiatives for clients in the Digital Marketing, E-commerce, and IT sectors. Requirements Key Responsibilities ✅ SEO Lead Plan and execute comprehensive SEO strategies (on-page, off-page, and technical SEO). Conduct keyword research, content optimization, and website audits. Implement SEO best practices in collaboration with content and dev teams. Monitor rankings and traffic using analytics tools (e.g., Google Analytics, SEMrush). Stay updated on algorithm changes and apply insights to improve performance. ✅ Social Media Lead Develop and implement organic and paid social media strategies across platforms (Meta, LinkedIn, TikTok, etc.). Oversee campaign planning, A/B testing, performance analysis, and reporting. Align social strategies with brand goals and audience insights. Mentor team members, manage onboarding, and ensure client-ready execution. Represent the social media team in pitches and external meetings. ✅ Paid Ads / Media Buying Lead Create and manage campaigns across Google Ads, SEM, Display, Programmatic, and DV360. Perform keyword targeting, ad copy creation, bid management, and audience segmentation. Optimize campaigns to improve ROAS, CTR, and other KPIs. Develop and execute video and display ad campaigns for maximum reach and engagement. Qualifications Proven experience in SEO, Paid Ads, or Social Media (at least 3-5 years in a lead role). Strong knowledge of tools like Google Ads, Meta Ads Manager, DV360, SEMrush, Google Analytics, Data Studio, etc. Excellent communication and leadership skills, with the ability to mentor and manage digital teams. Up-to-date with digital marketing trends, platform updates, and industry innovations. Benefits What We Offer 100% remote setup with flexible working hours Diverse client portfolio across digital, retail, and IT industries Career growth in a collaborative and innovation-driven environment Competitive compensation based on experience and performance Originally posted on Himalayas