Digital Growth Specialist
CubiCasa is seeking a Digital Growth Specialist to lead our non-technical SEO efforts and performance marketing strategy. We are looking for a hungry-can-doer with understanding of real estate marketing including media and listing content, the relationship between agents and photographers with a solid background in SEO, copy-writing, and digital advertising.
As our Digital Growth Specialist, you will own the visibility of our marketing website and our professional photographer marketplace. You will work closely with our marketing team to launch and optimize digital ads.
What You Will Work On
Your primary objective is to ensure that when a real estate agent or professional photographer looks for a way to improve their listings, they find CubiCasa. You will manage our organic presence and paid acquisition channels with a focus on conversion rate and engagement.
● Own the Search Landscape: Manage non-technical SEO for our main site and photographer marketplace. You’ll identify the top target keywords that matter, such as 'floor plan app', 'Real Estate Photographer near me' and 'AI Photo editing' – and ensure our content ranks for them.
● Guide Technical Improvements: You don’t need to write the code, but you must speak the language. You will provide clear, actionable SEO recommendations to our development team to ensure our site architecture supports our growth.
● High-Converting Copywriting: You will draft the concepts and write the copy for landing pages that actually convert.
● Manage Paid Acquisition: Build and optimize Google and Meta ad campaigns that respect the user’s time and provide immediate, obvious value.Who We Are Looking For
We are looking for a professional who respects the craft of real estate. You understand that our audience, primarily agents and photographers aged 40 to 65 who are skeptical of 'innovation' for its own sake. They want tools that make them look competent and reliable to their clients.
● A Writer First: You can communicate complex ideas simply. You avoid jargon like “synergy” or “disruption” in favor of clear outcomes and benefits.
● Analytical but Grounded: You use data to prove what works, preferring real-world metrics and proof over marketing claims.
● Tech-Fluent, Not Tech-Obsessed: You know how to use modern tools to extend your expertise, not replace it. You can guide others through the adoption of new workflows without belittling their experience.
● Marketplace Minded: You understand the unique dynamics of a marketplace and how to build trust between two distinct professional audiences.
Requirements
● 5+ years of experience in digital marketing, specifically focusing on SEO and Paid Search/Social. You know the tools of the trade.
● Proven track record of writing high-converting marketing copy for a professional, B2B or B2C audience.
● Strong understanding of technical SEO principles and the ability to communicate them to developers.
● Experience in the real estate or property technology industry is a significant advantage. ● Ability to draft cohesive marketing concepts that align with long-term growth goals.
What We Value
• Lead with Collaboration! – Great ideas come from open discussion and teamwork.
• Excellence in Simplicity! – Empowering real estate pros with fast, easy floor plans.
• Relentless Growth! – Scaling innovation with over 1.2 million floor plans and 35,000+ partners.
• Customers First, Always! – Listening, evolving, and delivering top-tier support.
About CubiCasa
CubiCasa is redefining how interior property data is captured. Our mobile app generates accurate floor plans in minutes — no lasers, no training, no hardware. Since 2015, we’ve delivered over 5 million floor plans worldwide to thousands of customers across real estate, appraisal, and proptech sectors.
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As our Digital Growth Specialist, you will own the visibility of our marketing website and our professional photographer marketplace. You will work closely with our marketing team to launch and optimize digital ads.
What You Will Work On
Your primary objective is to ensure that when a real estate agent or professional photographer looks for a way to improve their listings, they find CubiCasa. You will manage our organic presence and paid acquisition channels with a focus on conversion rate and engagement.
● Own the Search Landscape: Manage non-technical SEO for our main site and photographer marketplace. You’ll identify the top target keywords that matter, such as 'floor plan app', 'Real Estate Photographer near me' and 'AI Photo editing' – and ensure our content ranks for them.
● Guide Technical Improvements: You don’t need to write the code, but you must speak the language. You will provide clear, actionable SEO recommendations to our development team to ensure our site architecture supports our growth.
● High-Converting Copywriting: You will draft the concepts and write the copy for landing pages that actually convert.
● Manage Paid Acquisition: Build and optimize Google and Meta ad campaigns that respect the user’s time and provide immediate, obvious value.Who We Are Looking For
We are looking for a professional who respects the craft of real estate. You understand that our audience, primarily agents and photographers aged 40 to 65 who are skeptical of 'innovation' for its own sake. They want tools that make them look competent and reliable to their clients.
● A Writer First: You can communicate complex ideas simply. You avoid jargon like “synergy” or “disruption” in favor of clear outcomes and benefits.
● Analytical but Grounded: You use data to prove what works, preferring real-world metrics and proof over marketing claims.
● Tech-Fluent, Not Tech-Obsessed: You know how to use modern tools to extend your expertise, not replace it. You can guide others through the adoption of new workflows without belittling their experience.
● Marketplace Minded: You understand the unique dynamics of a marketplace and how to build trust between two distinct professional audiences.
Requirements
● 5+ years of experience in digital marketing, specifically focusing on SEO and Paid Search/Social. You know the tools of the trade.
● Proven track record of writing high-converting marketing copy for a professional, B2B or B2C audience.
● Strong understanding of technical SEO principles and the ability to communicate them to developers.
● Experience in the real estate or property technology industry is a significant advantage. ● Ability to draft cohesive marketing concepts that align with long-term growth goals.
What We Value
• Lead with Collaboration! – Great ideas come from open discussion and teamwork.
• Excellence in Simplicity! – Empowering real estate pros with fast, easy floor plans.
• Relentless Growth! – Scaling innovation with over 1.2 million floor plans and 35,000+ partners.
• Customers First, Always! – Listening, evolving, and delivering top-tier support.
About CubiCasa
CubiCasa is redefining how interior property data is captured. Our mobile app generates accurate floor plans in minutes — no lasers, no training, no hardware. Since 2015, we’ve delivered over 5 million floor plans worldwide to thousands of customers across real estate, appraisal, and proptech sectors.
Apply tot his job
Apply To this Job