Digital Content Marketing Coordinator job at Kripalu Center for Yoga & Health in Stockbridge, MA

Digital Content Marketing Coordinator Location: Stockbridge United States Salary Range $52,000.00 - $52,700.00 Salary/year Position Type Full Time Job Shift Day Job Description: Digital Content Marketing Coordinator The Marketing department at Kripalu is seeking a proactive and creative Digital Content Marketing Coordinator to support our fast-paced marketing team. This person should have professional short form writing and editing experience, have a passion for good email marketing, an interest in data analysis, and is looking to grow their marketing career. You will work closely with marketing managers and specialists to support daily marketing operations, build and edit digital content, and ensure the smooth execution of email campaigns and team workflows. The ideal candidate is a collaborative self-starter with a desire to grow as a marketer. This is a full-time, hybrid role with the expectation of being on site at Kripalu at least once a month. This person reports to the Senior Marketing Manager for Kripalu Experiences. Key Responsibilities Email Marketing Own the creation and execution of Kripalu marketing emails - including writing copy, building layouts, testing, sending, and reporting via the Hubspot platform. Transform long-form content into concise, compelling email headlines, summaries, and subject lines while adhering to email best practices and maintaining brand voice and messaging. · Stay up to date on email trends to help maintain the quality and high performance of Kripalu's emails. · Pull and help analyze email performance data to support ongoing optimization and assist managers in preparing monthly analytics reports. Website Support Manage website update requests from internal stakeholders, ensuring tasks are completed accurately and in a timely manner. Edit existing website pages and assist in creating new pages as needed. Cross-Channel Team Support Support marketing manager in multi-channel campaign execution. Contribute to email calendar management and project coordination to keep campaigns on track. Help manage the marketing inbox and other administrative department tasks as needed. Benefits · Health, Dental, and Vision Insurance · Vacation, Sick, & Personal Time, Paid Holidays · 403b Retirement Plan · Flexible Spending and Dependent Care Accounts · Company Paid Short- and Long-Term Disability · Company Paid $50,000 Life Insurance Policy · Free Meals in the Kripalu Dining Hall · Discounted Purchases in the Kripalu Shop and for Healing Arts Services · Access to yoga classes, grounds, and the opportunity to participate in Kripalu Programs Apply tot his job