Digital Communications Specialist

SCCL is seeking a Digital Communications Specialist to lead digital campaigns, shape content strategy, and manage a major website re-launch. The ideal candidate has a passion for the beef and dairy industry, experience with HubSpot and digital marketing, and strong project management skills.RequirementsWork closely with the Global Director of Marketing and Marketing Manager to define strategies and key messaging.Develop, edit, and distribute engaging and consistent messaging across various platforms, including websites, social media, and newsletters.Lead the website re-launch project, coordinating with stakeholders to gather content and draft website copy.Design, build, and execute email, social media, and automation campaigns using HubSpot.Create and manage lead nurturing workflows, utilizing HubSpot for segmentation, targeting, and tracking leads throughout the customer journey.Implement communication strategies and content for digital channels that align with organizational goals.Managing paid digital campaigns across social and digital platforms like google ads.Collaborate with content creator to optimize landing pages, social media posts, CTAs, and forms for enhanced engagement and conversions.Monitor campaign performance using HubSpot’s reporting tools, generate insights, and provide recommendations for improvement.Conduct A/B tests to enhance the effectiveness of campaigns, landing pages, and emails.Maintain clean, segmented, and updated HubSpot CRM data for accurate reporting and targeted campaigns.Update the WordPress website as needed.Work closely with web developers and designers to ensure website content is optimized for user experience (UX) and search engine visibility (SEO).Originally posted on Himalayas

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