Demand Marketing Manager

Traditional lead gen is evolving—and we’re looking for the architect to lead the charge. We aren’t just looking for a manager to run campaigns; we’re looking for a Demand Marketing Manager who thrives at the intersection of data-driven strategy and AI-augmented execution. If you’re obsessed with building sustainable MQL engines and want to leverage cutting-edge tools to automate personalization at scale, this is your playground. What you’ll do As our Demand Marketing Manager, you will own the MQL pipeline from end to end. You’ll be the bridge between Market Strategy, Sales, and Product, ensuring that every lead we generate isn’t just a contact, but a high-intent opportunity ready for conversion. You’ll spend your time in three high-impact areas: Demand Generation & AI Strategy: Designing multi-channel inbound strategies and implementing AI-driven lead scoring that adapts to buyer behavior in real-time. Hyper-Personalized Journeys: Mapping the prospect experience and using predictive analytics to deliver the right content at the exact moment of intent. Optimization & Analysis: Relentlessly testing, iterating, and reporting on ROI, CAC, and LTV to ensure our budget is working as hard as we are. What You’ll Actually Do Build the AI Ecosystem: Go beyond basic email blasts. You’ll integrate machine learning tools for multivariate testing and use AI to amplify our reach across social, paid media, and search. Own the Pipeline: You’ll be responsible for the volume and quality of MQLs, using predictive analytics to find high-intent segments before the competition does. Master the Channels: Manage and optimize SEM, content marketing, and social media. You’ll have the autonomy to experiment with new tactics and fail fast to find the next big growth lever. Drive Revenue Alignment: You won't work in a silo. You'll partner closely with Sales to refine the lead-to-revenue workflow, ensuring a seamless handoff that maximizes conversion. Content Innovation: Use AI to repurpose high-impact assets (webinars, whitepapers) and personalize ad copy at a scale that was previously impossible. What You’ll Bring to the Table We are looking for a seasoned marketer who can balance high-level strategy with technical execution. You Must Have Bachelor’s degree in related field and 4 years relevant experience or equivalent combination of education and experience. Your Experience 7+ years of experience in demand generation, inbound marketing, or a related growth role. A background in SaaS or the B2B technology industry is highly preferred. A proven track record of successfully scaling MQL volume and driving measurable revenue growth. Deep expertise in inbound methodologies, SEO/SEM, and the art and science of content marketing. Your Technical Toolkit Marketing Automation Mastery: Proficiency in platforms like HubSpot, Marketo, or Pardot . Data & Analytics: Strong skills in Google Analytics , A/B testing frameworks, and performance tracking. ABM Strategy: Experience in Account-Based Marketing to target high-value prospects. Productivity: Proficiency in Google Suite and Microsoft Office Suite. Who You Are A Data Native: You don't just check reports; you live in the data. You understand how to translate raw numbers into actionable insights. An AI Enthusiast: You’re already experimenting with AI-driven content and automation tools to drive efficiency and personalization at scale. A Growth Architect: You view the marketing funnel as a living system that requires constant tuning, cluster testing, and optimization. Strategic & Tactical: You can zoom out to plan a quarterly budget and zoom in to dominate high-intent search terms. Where you’ll work Infotech’s people-first culture allows us to support remote, hybrid, or on-site work arrangement preferences aligned with the needs of the role or team. Construct your future with us while working fully remote within the US*. You can let us know your preferred work arrangement on your application. Who we are If you’re driving on a highway in North America, there’s a good chance Infotech software helped build it. In the U.S., 88% of state transportation agencies use Infotech-developed software to manage road construction. From digital bidding to secure document signing, from cost estimation to inspection, we build tools that streamline infrastructure project delivery and ensure transparency, quality, and compliance. We’re proud to be a Certified™ Great Place to Work ® , with a people-first culture, outstanding employee retention, and flexible work-life support. Headquartered in Gainesville, Florida, Infotech is a pioneer in civil construction software and a vibrant community of technologists, collaborators, and problem solvers. Our commitment to you as an Infotecher Comprehensive health benefits and inclusive wellness support Flexible time off and paid holidays Continuing education and leadership development programs An inclusive culture built on empathy, connection, and trust Read more about our people-first initiatives on our website . Additional Information This position will remain posted until April 15, 2026. Resume required. Cover letters are highly recommended. This is a non-sponsorship eligible position. In compliance with pay and benefits transparency requirements, please visit the Total Rewards page on our website. *Infotech supports remote work arrangements within the contiguous United States. However, due to business considerations—including but not limited to tax and employment regulations—we are currently unable to support permanent remote work arrangements in the state of California.