Demand Generation Manager

Inside Real Estate is the company behind BoldTrail, the most comprehensive real estate technology platform in the industry, serving over 440,000 agents and professionals. We’re in a defining moment — pushing hard on AI innovation, platform expansion, and category leadership. This role is at the center of that growth. We’re looking for a Demand Generation Manager who will be responsible for planning, executing, and optimizing full-funnel demand generation programs that directly drive directly drive measurable pipeline growth, revenue impact, and scalable customer acquisition across all segments This role will own the strategy and execution of integrated demand gen campaigns and serve as a core driver of revenue-focused growth initiatives. This role is accountable for generating and influencing pipeline that contributes directly to company revenue targets. As part of the Demand Gen team, the Demand Generation Manager will build and manage high-impact programs across paid media, email and lifecycle marketing, content syndication, webinars, ABM, and other demand channels. This role will focus on full-funnel performance — from awareness and acquisition through conversion, pipeline contribution, and revenue attribution — while continuously testing, optimizing, and scaling what works. You will be responsible for partnering cross-functionally with Sales, Growth, Product Marketing, Customer Marketing, and Revenue Operations to align demand generation strategies with business goals, ensure lead quality, and maximize revenue outcomes. This role will operate in close partnership with Sales to ensure strong feedback loops on lead quality, messaging effectiveness, and campaign performance. This role requires a strong balance of strategic thinking and hands-on execution, with a clear focus on measurable business impact. This position will report to our Senior Director of Demand Generation. Responsibilities include: Own demand generation strategy and execution across all channels — paid media, email and lifecycle marketing, content syndication, webinars, ABM, and integrated campaigns Plan and manage campaigns end-to-end: strategy development, creative direction, audience targeting, launch, optimization, and ongoing performance monitoring Drive full-funnel performance across awareness, lead generation, lead quality, pipeline contribution, and revenue impact Own budget management, pacing, forecasting, and ROI optimization across demand gen programs Partner with Sales and Revenue Operations to align targeting, lead routing, attribution, and funnel performance Lead experimentation and testing strategy across channels, audiences, messaging, offers, and campaign tactics Optimize conversion paths, nurture sequences, and landing page experiences in partnership with web, CRO, and marketing ops teams Build scalable reporting frameworks, performance dashboards, and campaign processes to track pipeline and revenue contribution Identify and test new demand generation channels and tactics to drive incremental pipeline and revenue growth Required Qualifications: 5+ years of experience in demand generation, growth marketing, or integrated campaign management Proven experience planning and executing multi-channel demand gen programs that drive pipeline and revenue Strong analytical mindset with ability to translate data into action and optimize for business outcomes Hands-on experience with paid media platforms (Google Ads, LinkedIn Ads, Meta), email marketing, and marketing automation Experience working cross-functionally with sales, revenue, product, and marketing teams Independent problem solver who proactively identifies optimization opportunities across the funnel Strong project management, organizational, and prioritization skills Ability to manage multiple initiatives in parallel under deadlines High attention to detail and operational excellence Strong written and verbal communication skills Preferred Qualifications: Experience with CRM and marketing automation platforms (Salesforce and HubSpot/Marketo preferred) Experience with attribution models, funnel reporting, and multi-touch measurement Experience in B2B SaaS or performance-driven growth environments Familiarity with ABM platforms, intent data, and account-based demand strategies Experience with conversion rate optimization (CRO) and experimentation frameworks Experience supporting revenue teams with pipeline-driven demand programs Experience in the real estate industry is a plus, but not required This role is ideal for a demand generation marketer who thrives in fast-moving environments, is deeply data-driven, and is motivated by direct revenue impact and measurable growth outcomes. We offer a competitive total rewards package including: Competitive salary 3 Medical plans to choose from - 1 PPO and 2 HDHPs 2 Dental plans to choose from Vision HSA - company-funded FSAs - healthcare, limited purpose, dependent care Short-Term Disability - company-paid Long-Term Disability - company-paid Basic Employee Life Insurance - company-paid Voluntary Dependent Life Insurance Voluntary Accident Insurance Voluntary Critical Illness Voluntary Hospital Indemnity Legal Plan ID Protection Pet Insurance 401(k) Retirement Savings with company match Paid PTO/Vacation/Sick Time 11 company-recognized holidays Company-paid Parental/Disability Leave In addition, at IRE, we focus on driving top results providing: Opportunities to grow within our company; Potential to work in a remote setting; Exciting/energetic work environment and fun, creative culture. IRE EEO Statement - We believe that the unique contributions of all Insiders are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experiences we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, marital, veteran, or disability status.