Demand Generation Manager

Company DescriptionOrder.co is a B2B Ecommerce Platform that simplifies purchasing.Our strength has always been our unique edge: transforming how businesses connect with vendors through our marketplace. We're not just improving workflows—we're redefining how procurement, operations, accounting, and payments come together to drive efficiency and innovation. Every step – requisition, approval, payment, and reconciliation – is curated and automated to make purchasing across all your vendors, locations and teams as easy as purchasing for your personal lives. Founded in 2016 and headquartered in New York City, Order.co oversees nearly half a billion dollars in annualized spend across hundreds of customers like WeWork, SoulCycle, and Lume. Order.co has raised $70M+ in funding from industry-leading investors like MIT, Stage 2 Capital, Rally Ventures, 645 Ventures, and more. Order.co has been proudly named as a 50 to Watch by Spend Matters and a Best Place to Work by BuiltIn.Job DescriptionWe are looking for a trailblazing Demand Generation Manager to to drive pipeline growth for Order.co by:Generating pipeline from marketing channels in Order.co’s core ICP and emerging industry verticalsBuilding Order.co’s ABM strategy across channels in alignment with SDR & AE team vertical strategyManaging paid campaigns across Google Ads, Gartner (Capterra, Software Advice, GetApp), LinkedIn Ads, media partners, and other networks deemed effectivePartnering with Order.co’s SEO & Content agency to drive top of funnel demand through organic search and LLMsOwning conversion rate optimization and SEO of core website pagesWorking with SDR & AE teams to optimize follow-up to accelerate pipelineCollaborating with Order.co’s Growth Marketing Lead on lead/account nurturing, email, social, webinar, and content campaigns to drive demandAdvise on event marketing strategy as it supports ABM effortsReporting on results of campaigns and optimizing channels over timeOwing the pipeline goal for inbound and paid marketing channelsQualificationsPlease note, Order.co is based in New York, NY but this is a fully remote position reporting to Order.co’s Director of Revenue Marketing & Operations based in Chicago, IL.Experience in paid search, SEO, and conversion rate optimizationFamiliarity with HubSpot and other marketing automation toolsInterest or experience in marketing to retail, property management, hospitality, cannabis, healthcare, wellness, non-profits, and/or fitnessInterest or experience in marketing finance and/or operations softwareAbility to execute marketing campaigns across a variety of channelsCapacity to effectively allocate resources, prioritize initiatives, and meet deadlinesCapable of working cross functionally to meet demand targetsIntrinsic motivation and an ability to work both independently as well as in a group settingDefault to curiosity, creative problem-solving, and hands-on learningAdditional InformationWhat you’ll receiveA competitive compensation package including stock optionsRobust medical, dental, vision, and wellness benefitsFlexible time off policiesEmployer-sponsored 401(k)The anticipated pay range for this role is $100,000 - $130,000 per year. Actual compensation and title will be commensurate with experience, qualifications, knowledge, and skills.Order.co is an equal-opportunity employer. Applicant's qualifications are considered without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, veteran status, genetic information, or any other basis prohibited by law.Originally posted on Himalayas

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