Demand Generation Campaign Manager
Position Title: Demand Generation Campaign Manager
Reports to: Director, Demand Generation
Location: NYC or Remote
We have an exciting opportunity for a strategic, detail-oriented, and driven Demand Generation Campaign Manager to play a key role within CRA’s Audience organization. This role sits at the center of our demand generation engine and will own campaigns from initial planning through execution, optimization, and post-campaign analysis. Reporting to the Director of Demand Generation, this individual will collaborate closely with cross-functional teams to deliver high-performing demand generation programs for leading cybersecurity clients. The ideal candidate is a self-starter who thrives in a fast-paced environment and understands how to balance execution with optimization to drive qualified pipeline. This role will have visibility into the full lifecycle of CRA’s demand generation campaigns, including webinars, content syndication, virtual events, and integrated multi-channel programs designed to engage cybersecurity decision-makers
Responsibilities:
Own the strategy, execution, and optimization of end-to-end demand generation campaigns across CRA’s cybersecurity portfolio
Manage multi-channel campaign execution including email, landing pages, social promotion, content syndication, and partner amplification
Oversee day-to-day campaign management including timelines, asset coordination, deployment schedules, QA, and delivery
Collaborate closely with Customer Success and Sales teams to ensure alignment on messaging, targeting, and client objectives
Partner with marketing operations and designers to develop compelling, performance-driven campaigns tailored to cybersecurity audiences
Work cross-functionally to help define targeting criteria, testing strategies (A/B testing), and performance benchmarks across campaigns
Manage social media execution for demand generation programs, ensuring alignment with campaign goals and audience intent
Monitor and optimize key performance metrics including conversion rates, engagement, and ROI
Deliver post-campaign reporting and insights, translating performance data into actionable recommendations for future programs
Support continuous improvement initiatives across campaign workflows, turnaround times, and scalability
Qualifications:
3+ years of experience in B2B demand generation or campaign management, preferably in cybersecurity, technology, SaaS, or media
•3–5 years of overall marketing experience, with a strong focus on demand generation, campaign execution, and performance optimization
•Proven experience managing webinars, virtual events, and/or content syndication programs using a multi-channel approach
•Hands-on experience with email marketing, landing page optimization, A/B testing, and campaign analytics
Familiarity with marketing automation platforms such as Marketo (preferred), Eloqua, HubSpot, or similar
Experience working with audience segmentation, ICP targeting, and lead qualification frameworks
Strong copy instincts with the ability to guide messaging and positioning (hands-on copywriting experience a plus)
Highly organized with strong attention to detail and the ability to manage multiple campaigns simultaneously
Comfortable working in a fast-paced, deadline-driven environment
Experience collaborating with internal stakeholders and external vendors
Client-facing experience is a plus
Job Information (NYC)
For individuals assigned and/or hired to work in New York City, CRA is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to New York City and takes into account numerous factors that are considered in making compensation decisions including but not limited to a candidates' qualifications, skills, competencies, experience and location. A reasonable estimate of the current range is $70,000 to $80,000, which does not include other compensation benefits package.
Equal Employment Opportunity
CyberRisk Alliance is committed to equal employment and advancement opportunity for all employees and candidates for employment without regard to race, color, ancestry, national origin, religious creed, gender, physical or mental disability, veteran status, sexual orientation, age, or marital status in accordance with the applicable laws and regulations.
About CyberRisk Alliance
CyberRisk Alliance provides business intelligence that helps the cybersecurity ecosystem connect, share knowledge, accelerate careers, and make smarter and faster decisions. Through our trusted information brands, network of experts, and innovative events we provide cybersecurity professionals with actionable insights and act as a powerful extension of cybersecurity marketing teams. Our brands include SC Media, the Official Cybersecurity Summits, TECHEXPO Top Secret. Security Weekly, InfoSec World, Identiverse, Cybersecurity Collaboration Forum, Cybersecurity Collaborative, ChannelE2E, MSSP Alert, LaunchTech Communications, Execweb and ChannelPro Network. Learn more at www.cyberriskalliance.com.
Apply To This Job
Reports to: Director, Demand Generation
Location: NYC or Remote
We have an exciting opportunity for a strategic, detail-oriented, and driven Demand Generation Campaign Manager to play a key role within CRA’s Audience organization. This role sits at the center of our demand generation engine and will own campaigns from initial planning through execution, optimization, and post-campaign analysis. Reporting to the Director of Demand Generation, this individual will collaborate closely with cross-functional teams to deliver high-performing demand generation programs for leading cybersecurity clients. The ideal candidate is a self-starter who thrives in a fast-paced environment and understands how to balance execution with optimization to drive qualified pipeline. This role will have visibility into the full lifecycle of CRA’s demand generation campaigns, including webinars, content syndication, virtual events, and integrated multi-channel programs designed to engage cybersecurity decision-makers
Responsibilities:
Own the strategy, execution, and optimization of end-to-end demand generation campaigns across CRA’s cybersecurity portfolio
Manage multi-channel campaign execution including email, landing pages, social promotion, content syndication, and partner amplification
Oversee day-to-day campaign management including timelines, asset coordination, deployment schedules, QA, and delivery
Collaborate closely with Customer Success and Sales teams to ensure alignment on messaging, targeting, and client objectives
Partner with marketing operations and designers to develop compelling, performance-driven campaigns tailored to cybersecurity audiences
Work cross-functionally to help define targeting criteria, testing strategies (A/B testing), and performance benchmarks across campaigns
Manage social media execution for demand generation programs, ensuring alignment with campaign goals and audience intent
Monitor and optimize key performance metrics including conversion rates, engagement, and ROI
Deliver post-campaign reporting and insights, translating performance data into actionable recommendations for future programs
Support continuous improvement initiatives across campaign workflows, turnaround times, and scalability
Qualifications:
3+ years of experience in B2B demand generation or campaign management, preferably in cybersecurity, technology, SaaS, or media
•3–5 years of overall marketing experience, with a strong focus on demand generation, campaign execution, and performance optimization
•Proven experience managing webinars, virtual events, and/or content syndication programs using a multi-channel approach
•Hands-on experience with email marketing, landing page optimization, A/B testing, and campaign analytics
Familiarity with marketing automation platforms such as Marketo (preferred), Eloqua, HubSpot, or similar
Experience working with audience segmentation, ICP targeting, and lead qualification frameworks
Strong copy instincts with the ability to guide messaging and positioning (hands-on copywriting experience a plus)
Highly organized with strong attention to detail and the ability to manage multiple campaigns simultaneously
Comfortable working in a fast-paced, deadline-driven environment
Experience collaborating with internal stakeholders and external vendors
Client-facing experience is a plus
Job Information (NYC)
For individuals assigned and/or hired to work in New York City, CRA is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to New York City and takes into account numerous factors that are considered in making compensation decisions including but not limited to a candidates' qualifications, skills, competencies, experience and location. A reasonable estimate of the current range is $70,000 to $80,000, which does not include other compensation benefits package.
Equal Employment Opportunity
CyberRisk Alliance is committed to equal employment and advancement opportunity for all employees and candidates for employment without regard to race, color, ancestry, national origin, religious creed, gender, physical or mental disability, veteran status, sexual orientation, age, or marital status in accordance with the applicable laws and regulations.
About CyberRisk Alliance
CyberRisk Alliance provides business intelligence that helps the cybersecurity ecosystem connect, share knowledge, accelerate careers, and make smarter and faster decisions. Through our trusted information brands, network of experts, and innovative events we provide cybersecurity professionals with actionable insights and act as a powerful extension of cybersecurity marketing teams. Our brands include SC Media, the Official Cybersecurity Summits, TECHEXPO Top Secret. Security Weekly, InfoSec World, Identiverse, Cybersecurity Collaboration Forum, Cybersecurity Collaborative, ChannelE2E, MSSP Alert, LaunchTech Communications, Execweb and ChannelPro Network. Learn more at www.cyberriskalliance.com.
Apply To This Job