Customer Marketing Manager, General Market
Job Description: • Partner with sales leadership to identify, develop, and execute trade marketing solutions including programs and selling material. • Focus on top markets including state / regional chains. • Serve as a strategic link between sales leadership and brand excellence team. • Develop and execute compelling insight driven trade marketing programs. • Identify and activate custom promotional material and brand activations. • Customer facing selling role developing customized, powerful sales material and presentations. • Consulted internally on national program development and innovation. • Partner with Business Intelligence to provide general market and distributor sales teams with the tools and resources. • Conduct ongoing category and channel analysis. • Measure and evaluate trade programming initiatives. Requirements: • Bachelor’s Degree required • 5+ years of experience in sales or commercial marketing • Beverage Alcohol experience including understanding of the different channel dynamics • Ability to develop strong cross-functional relationships, while navigating and resolving interdepartmental challenges • Experience with syndicated data analysis and budget management • Adept at managing multiple priorities and projects in a fast-paced environment • Enjoys working collaboratively, yet comfortable operating in ambiguity • Creative, strategic thinker with ability to translate data into actionable insights • Skilled presenter • Self-motivated with a sense of urgency • Anticipated travel up to 25% Benefits: