Customer Growth & Field Marketing Manager
Want to be a part of a company that’s making a difference?
We’re a growing global tech company, with huge potential for curious and caring minds, committed to each other, to deliversolutions that protect people and the planet for future generations. Our team of experts are focused on creating meaningful impact and making a real difference for our customers.
Impact: A strong connection to our mission through product, customer and impact is essential. We protect people and the planet by helping businesses mitigate risks and create safer, healthier workplaces.
Innovation: Trusted by over 11,000 customers, you’ll have the chance to work with industry experts and thought leaders, dedicated to driving positive change. We believe in fostering a trusting environment that empowers our team to grow, innovate, and succeed.
Growth: Connect commercial growth to personal growth opportunities. Benefit from a wide range of learning opportunities for ambitious professionals seeking development in a rapidly expanding sector.
We're on a mission to protect people and the planet by building and deploying transformative software. We need everyone's energy and commitment, regardless of region or rank, to make that mission a reality for millions more customers.
Our culture code, a set of principles that underpins our values, is our commitment to each other and working better together.
Join EcoOnline and be part of a mission dedicated to driving positive change. Read on to learn more about the opportunity and how you can have a positive impact!
About the Role
The North America Demand Generation team drives pipeline creation, customer expansion, and regional campaign performance across Enterprise, Mid-Market, and SMB segments.
This role partners cross-functionally to accelerate customer growth, strengthen lifecycle engagement, and deliver high-impact field marketing programmes.
The focus is on building a scalable customer growth engine—connecting install base marketing, cross-sell and upsell campaigns, and regional activations into measurable pipeline and retention outcomes.
Key Responsibilities:
Build and execute customer growth programs that support cross-sell, upsell, retention and expansion pipeline.
Own NAM field marketing execution, including webinars, trade shows, regional events, roundtables and post-event follow-up.
Partner with Enterprise, Mid-Market and SMB teams to align customer and field programs to pipeline priorities.
Develop customer advocacy programs, including case studies, testimonials, references, webinar speakers and review generation.
Track and report on event-sourced pipeline, expansion pipeline, customer engagement and campaign ROI.
What we're looking for:
4–7 years of B2B SaaS marketing experience (preferred).
Experience in customer marketing, lifecycle marketing, field marketing, demand generation or event marketing.
Strong project management and campaign execution skills.
Experience working with Sales, Customer Success, Product Marketing and RevOps teams.
Strong understanding of pipeline generation, campaign performance and marketing ROI.
Comfortable working across Enterprise, Mid-Market and SMB segments.
Experience with webinars, trade shows, customer campaigns and post-event nurture motions.
HubSpot and Salesforce experience preferred.
Strong written and verbal communication skills.
Bachelor’s degree in Marketing, Business or related field preferred.
Our Benefits:
We offer a variety of global benefits which are listed below! Please note a country-specific breakdown will be provided during your interview process.
Generous Paid Time Off
Extended Parental Leave
❤️ Robust Health Coverage
Accelerated Learning Paths
♂️Team Wellness Initiatives
Company-wide Events
Employee Resource Groups
⭐️ Recognition awards
EcoOnline is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels safe and empowered to be themselves. Our Talent Acquisition team reviews all applications and believes in the potential of individuals who may not meet all the specific requirements but demonstrate the attitude, alignment with our values and drive to succeed.
We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need any assistance due to a disability, please speak to your talent acquisition partner.This job posting is for an existing vacancy. We utilise AI for note taking within our hiring process to enhance efficiency and ensure a smoother candidate experience.
#LI-Remote / #LI-Hybrid
apply to this job
We’re a growing global tech company, with huge potential for curious and caring minds, committed to each other, to deliversolutions that protect people and the planet for future generations. Our team of experts are focused on creating meaningful impact and making a real difference for our customers.
Impact: A strong connection to our mission through product, customer and impact is essential. We protect people and the planet by helping businesses mitigate risks and create safer, healthier workplaces.
Innovation: Trusted by over 11,000 customers, you’ll have the chance to work with industry experts and thought leaders, dedicated to driving positive change. We believe in fostering a trusting environment that empowers our team to grow, innovate, and succeed.
Growth: Connect commercial growth to personal growth opportunities. Benefit from a wide range of learning opportunities for ambitious professionals seeking development in a rapidly expanding sector.
We're on a mission to protect people and the planet by building and deploying transformative software. We need everyone's energy and commitment, regardless of region or rank, to make that mission a reality for millions more customers.
Our culture code, a set of principles that underpins our values, is our commitment to each other and working better together.
Join EcoOnline and be part of a mission dedicated to driving positive change. Read on to learn more about the opportunity and how you can have a positive impact!
About the Role
The North America Demand Generation team drives pipeline creation, customer expansion, and regional campaign performance across Enterprise, Mid-Market, and SMB segments.
This role partners cross-functionally to accelerate customer growth, strengthen lifecycle engagement, and deliver high-impact field marketing programmes.
The focus is on building a scalable customer growth engine—connecting install base marketing, cross-sell and upsell campaigns, and regional activations into measurable pipeline and retention outcomes.
Key Responsibilities:
Build and execute customer growth programs that support cross-sell, upsell, retention and expansion pipeline.
Own NAM field marketing execution, including webinars, trade shows, regional events, roundtables and post-event follow-up.
Partner with Enterprise, Mid-Market and SMB teams to align customer and field programs to pipeline priorities.
Develop customer advocacy programs, including case studies, testimonials, references, webinar speakers and review generation.
Track and report on event-sourced pipeline, expansion pipeline, customer engagement and campaign ROI.
What we're looking for:
4–7 years of B2B SaaS marketing experience (preferred).
Experience in customer marketing, lifecycle marketing, field marketing, demand generation or event marketing.
Strong project management and campaign execution skills.
Experience working with Sales, Customer Success, Product Marketing and RevOps teams.
Strong understanding of pipeline generation, campaign performance and marketing ROI.
Comfortable working across Enterprise, Mid-Market and SMB segments.
Experience with webinars, trade shows, customer campaigns and post-event nurture motions.
HubSpot and Salesforce experience preferred.
Strong written and verbal communication skills.
Bachelor’s degree in Marketing, Business or related field preferred.
Our Benefits:
We offer a variety of global benefits which are listed below! Please note a country-specific breakdown will be provided during your interview process.
Generous Paid Time Off
Extended Parental Leave
❤️ Robust Health Coverage
Accelerated Learning Paths
♂️Team Wellness Initiatives
Company-wide Events
Employee Resource Groups
⭐️ Recognition awards
EcoOnline is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels safe and empowered to be themselves. Our Talent Acquisition team reviews all applications and believes in the potential of individuals who may not meet all the specific requirements but demonstrate the attitude, alignment with our values and drive to succeed.
We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need any assistance due to a disability, please speak to your talent acquisition partner.This job posting is for an existing vacancy. We utilise AI for note taking within our hiring process to enhance efficiency and ensure a smoother candidate experience.
#LI-Remote / #LI-Hybrid
apply to this job