CRO Specialist, DTC
Job Description: • Lead the strategy, design, and optimization of landing pages for paid social campaigns, from wireframes to copy and creative direction. • Evaluate and improve the full DTC funnel, including PDPs, add-to-cart flows, and checkout experiences, identifying key drop-offs and opportunities to improve conversion. • Use data to test, learn, and iterate. Continuously run A/B tests, monitor metrics, and share learnings that guide both creative and media teams. • Work closely with designers, developers, and growth strategists to ensure the post-click experience aligns with campaign goals and brand identity. Requirements: • 3+ years in CRO or growth-focused web optimization, ideally within DTC consumable or wellness eCommerce brands. • Proficiency in wireframing tools and Shopify; experience with Unbounce, Leadpages, or similar page builders. • Comfortable with Google Analytics, Hotjar, or similar tools to uncover insights and guide testing priorities. • Ability to connect ad creative, messaging, and landing page experience into one cohesive funnel. • Strong communicator who thrives in a fast-moving, cross-functional environment. Benefits: • Purpose-Driven Work: Be part of a team that's making a tangible difference in people’s lives. • Innovative Culture: Thrive in an environment that values creativity, forward-thinking, and cutting-edge practices. • Remote Collaboration: Join our fully remote team, enjoying flexibility while working alongside dedicated professionals.