CRO Specialist (Conversion Rate Optimization)
• Audit and analyze funnels (CheckoutChamp, Funnelish, Shopify, ClickFunnels) to identify friction points. • Design and execute A/B tests on CTAs, layout, colors, copy, pricing, offer sequences, and UX flows. • Build dashboards that visualize CR, AOV, bounce, and engagement data. • Track and document all test results, learnings, and hypotheses with full clarity and precision. • Collaborate with copywriters, funnel builders, and designers to implement improvements. • Study and test quiz funnel performance to understand conversion drivers and scaling opportunities. • Own the CRO testing calendar, prioritization, and reporting cadence. • Review heatmaps, scroll maps, CR, CTR, AOV, and bounce rate daily. • Suggest and document 3+ CRO hypotheses per week. • Set up A/B or split tests and coordinate their deployment. • Log every test, metric, and result inside a centralized dashboard. • Identify micro-frictions that reduce conversion and propose creative, data-backed fixes. • Report weekly trends with visual insights and action plans. Location: Remote - Anywhere Skills required for this job: • Affiliate marketing conversion optimization • ClickFunnels • Conversion rate optimization (CRO) • Dashboards • GA4 (arenaflex Analytics 4) • Hotjar • Mobile-first UX • RedTrack • Scientific thinking • ShopifyApply Now
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