CRO & Data Optimization Specialist
About the position We’re looking for a CRO & Data Optimization Specialist to own experimentation, insights, and optimization across our entire on-site funnel —from landing pages to PDPs to checkout. This role is responsible for squeezing maximum revenue out of our existing traffic by planning and executing A/B tests, uncovering insights from user behavior, and partnering with design, copy, and dev to ship high-impact improvements quickly. This is not a reporting-only role. This is a hands-on, execution-focused position for someone who knows how to turn data into action. We are looking for candidates based in LATAM or the Philippines. Responsibilities • Own Experimentation & Testing • Plan, launch, and analyze A/B and multivariate tests across landing pages, PDPs, funnels, and checkout • Write clear hypotheses and structured testing briefs • Maintain a consistent testing cadence and roadmap • Optimize the Full Funnel • Improve LP → PDP → ATC → Checkout performance • Identify and prioritize opportunities across messaging, layout, pricing, offers, and UX • Optimize for CVR, AOV, and net conversion efficiency • Analyze & Interpret Data • Pull and interpret data from GA4, Northbeam, Shopify, Hotjar, heatmaps, and session recordings • Identify patterns in user behavior, drop-offs, and friction points • Translate findings into clear insights and next actions • Collaborate Cross-Functionally • Partner with copywriters and designers to iterate on winning variations • Work closely with dev or no-code builders to implement tests • Align with performance and growth teams to support paid traffic efficiency • Build Systems & Insights • Create weekly CRO roadmaps and testing priorities • Deliver clear insights and recommendations on a regular cadence • Continuously improve experimentation frameworks and documentation • Leverage AI for Speed & Scale • Use AI tools to accelerate analysis, ideation, hypothesis writing, and insight reporting • Integrate AI into daily workflows to improve output and speed without sacrificing quality Requirements • Deep DTC eCommerce experience (funnels, PDP optimization, paid traffic behavior, offer structures) • Hands-on experience with CRO and experimentation platforms (Convert, VWO, AB Tasty, or similar) • Strong analytical mindset with the ability to tell a clear story from data • Experience working with GA4, Shopify analytics, attribution tools, and behavior analytics • Understanding of front-end structure and experimentation constraints (no need to be a developer) • AI / LLM Proficiency (Required): Active use of AI tools such as ChatGPT, Claude, Gemini, Perplexity, Midjourney, or similar to: Speed up data analysis, Generate and prioritize test ideas, Draft hypotheses and testing plans, Summarize insights and results, Build faster, clearer insight decks • Demonstrated ability to use AI as a force multiplier for a 10–20%+ productivity lift Benefits • Full-time, remote • Competitive compensation based on experience • High ownership, low bureaucracy • Direct impact on revenue and growth • Opportunity to scale your influence across multiple brands Apply tot his job