CRM Specialist - Middle

Overview: SOFTSWISS continues to expand the team and is looking for a Middle CRM Specialist. We need a true, experienced and accomplished professional who shares our culture and values. Purpose of the role: You will be responsible for building long-term customer relationships through marketing automation, advanced segmentation, and personalized communication strategies. Key responsibilities: • Strategy Execution: Implement and manage campaigns to optimise customer engagement • CRM & Automation: Full-cycle management of automated workflows and triggers within Customer.io • Lifecycle Management: Tailor retention efforts to various customer segments to maximize Lifetime Value (LTV) • Multi-channel Outreach: Plan and execute targeted marketing campaigns (Email, SMS, Push) to reactivate dormant users and maintain active engagement • Data Analysis: Track and analyze key performance indicators (Churn rates, LTV, Retention Rate) and provide actionable insights for optimization • Targeting: Utilize data analytics tools to monitor user behavior and ensure personalized messaging aligns with user preferences Required Experience: • Experience: At least 1 year of professional experience in customer-facing or analytical roles • Technical Proficiency: Strong hands-on experience with Customer.io (setting up complex segments and automated flows) is mandatory • Analytical Skills: Ability to work with data, spot trends, and make decisions based on performance metrics • Communication: Excellent teamwork abilities and a proactive, responsible approach • English Proficiency:B2 level or higher (essential for working with technical interfaces and global strategies) Nice to have: • Understanding of Online Gambling Our Benefits: • Full-time remote work opportunities and flexible working hours • Private insurance • Additional 1 Day Off per calendar year • Sports program compensation • Comprehensive Mental Health Programme • Free online English lessons with a native speaker • Generous referral program • Training, internal workshops, and participation in international professional conferences and corporate events