CRM Specialist - Freelance

Remote Full-time
Cannabis Creative Group, a CHAMP Digital company is a dynamic, fast-scaling Marketing Agency that partners with clients to shape their brand narrative, engage their audiences, and drive measurable results.

We are looking for a powerhouse CRM Specialist who sits at the intersection of data-driven logic and high-end creative execution. You aren't just "sending emails"—you are architecting the entire customer journey.

The ideal candidate can jump into Figma to design a sleek layout, write the persuasive copy that drives clicks, build out complex automated flows in Klaviyo or HubSpot, and then jump on a video call to walk a client through the ROI of the campaign. You should be someone who views AI as a teammate, using it to scale personalization and efficiency. This position is contract but can evolve to a full time position.

What You’ll Be Doing
• End-to-End Campaign Management: Conceptualize, write, design, and deploy high-performing Email and SMS campaigns.
• Lifecycle Architecture: Build and optimize sophisticated "logic flows" (welcome series, abandoned carts, win-backs, and loyalty loops) across platforms like Klaviyo, HubSpot, and AIQ (Alpine IQ).
• Creative Execution: Use design software like Figma to create visually stunning, mobile-responsive templates that align with brand identities.
• Content Strategy: Write compelling, high-conversion copy for both Email and SMS formats.
• AI Integration: Leverage AI tools for predictive analytics, copy testing, and workflow automation to keep us ahead of the curve.
• Client Leadership: Serve as the face of CRM during client meetings, presenting strategies and translating complex data into actionable insights.
• Reporting & ROI: Own the numbers. You will pull metrics, build reports, and prove the value of your efforts through clear attribution and revenue growth.

Your Technical Toolkit
• CRM/ESP Mastery: Expert-level knowledge of Alpine IQ, Klaviyo, and other email software is a must.
• Design: Proficiency in Figma, Adobe Creative Suite, and Canva (you should be comfortable building from scratch, not just editing text).
• Analytics: Ability to navigate dashboards, perform A/B testing, and report on KPIs.

Who You Are
• A "Full-Stack" Marketer: You don't need to wait for a designer or a copywriter to get a campaign out the door.
• A Logic Puzzle Solver: You love digging into the "if/then" triggers of a complex customer journey.
• An Expert Communicator: You are polished, professional, and comfortable defending your strategy to stakeholders or clients.
• Data-Obsessed: You don’t just report numbers; you find the story within them to improve the next campaign.

Interested? Great! We want to hear from you.Please send us 2-3 examples of your work in your portfolio along with your resume.

Work Location: Remote

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