CRM Specialist

Growe welcomes those who are excited to:


Develop and execute CRM strategies for casino and sports brands, covering customer lifecycle;


Generate customer attraction, retention, and engagement strategies;


Manage and implement CRM budgets to increase profitability;


Create targeted segments for campaigns using customer data;


Formulate and test CRM hypotheses through A/B testing;


Collaborate with design and content teams for promotion materials;


Ensure timely promotions during significant events;


Implement player activation approaches;


Build automated customer retention funnels;


Monitor key retention metrics weekly and monthly;


Improve communication metrics.


Essential professional experience:


Commercial background in gambling or betting;


Experience with email service providers and CRM systems;


Familiarity with handling considerable budgets for marketing or sales;


Enjoying an international business perspective;


Strong analytical skills with the ability to interpret data, analyze campaign performance, and provide actionable insights;


Upper-intermediate English proficiency.


We appreciate if you have those personal features:


Strategic thinking and conflict resolution;


Ability to think creatively, strategically, identify and resolve problems;


Excellent communication and collaboration skills;


Proactive thinking.


We are seeking those who align with our core values:


GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;


DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;


BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.



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