CRM Specialist

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. The Specialist, CRM Strategy supports both the strategy and oversees the execution of CRM programs that deepen player engagement across EA’s entertainment franchises.ResponsibilitiesContribute to franchise CRM strategy by helping define who we should message, when, and why, rooted in player behavior and lifecycle moments (e.g., onboarding, reactivation, live events, updates, seasonal beats)Translate performance data and player context into actionable recommendations on segmentation, targeting, frequency, and channel mixPartner with stakeholders (brand, product, analytics, community, creative, production) to align CRM plans to franchise priorities and player experienceSupport campaign roadmapping by identifying upcoming player moments and opportunities to drive engagement, retention, and monetization, without sacrificing player trustBuild and launch CRM campaigns across email, in-game, and push, including setup and deployment in toolsCoordinate asset readiness and approvals, ensuring creative and localization needs are met on timeEnsure player-facing communications meet quality standards: correct targeting, functional links, accurate content, and clean rendering across devices/placementsMaintain templates, documentation, and operational workflows to support scalable delivery and reduce errorsDeliver reporting and performance recaps; track results against goals such as engagement, conversion, retention, or reactivationSupport A/B tests and experiments (subject lines, offers, segmentation, timing, creative variants), and summarize learnings into practical next stepsIdentify quick-win improvements in campaign performance or process efficiency and help implement optimizationsSkillsBachelor's degree (or equivalent) in Marketing, Business, Communications, related field, or equivalent work experienceInternship - 2 years of experience in CRM, lifecycle marketing, digital marketing, or campaign operations with exposure to strategyComfort with tools, segmentation concepts, and performance reporting; strong working knowledge of Excel/SheetsUnderstanding of gaming/live service dynamics (or strong interest), including how player behavior, cadence, and content updates influence CRM relevanceStrong stakeholder collaboration skills: able to communicate clearly, manage dependencies, and keep work movingHigh attention to detail, strong judgment, and a bias for quality in player-facing launchesBenefitsPaid time off (3 weeks per year to start)80 hours per year of sick time16 paid company holidays per year10 weeks paid time off to bond with babyMedical/dental/vision insuranceLife insuranceDisability insurance401(k) to regular full-time employeesBonus and equityCompany OverviewElectronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. It was founded in 1982, and is headquartered in Redwood City, California, USA, with a workforce of 10001+ employees. Its website is https://www.ea.com.Company H1B SponsorshipElectronic Arts (EA) has a track record of offering H1B sponsorships, with 139 in 2025, 105 in 2024, 207 in 2023, 233 in 2022, 198 in 2021, 145 in 2020. Please note that this does not guarantee sponsorship for this specific role.



Apply Now