CRM Specialist
We are looking for a CRM Specialist to develop and manage our CRM campaigns and customer segmentation strategies. The ideal candidate will have advanced proficiency in CRM tools and data analytics, with a focus on optimising CRM processes and generatingactionable insights. Key Responsibilities: Develop and implement CRM campaignsManage customer segmentation strategiesDeploy CRM campaigns for multiple clientsContinuously measure and optimise campaign performanceGenerate insights from data analysisOptimise CRM processes for efficiency and effectivenessCommunicate clearly with clients to manage expectations and deliverables. Technical Skills: Advanced CRM tools proficiency (e.g., Klaviyo, Dot Digital, Mailchimp)Intermediate GA4 proficiencyBasic Looker Studio proficiencyIntermediate data analysis abilityBasic Canva skills Qualifications: Bachelor’s degree in Marketing, Business, or related fieldAdvanced CRM certifications preferredExcellent analytical and problem-solving skillsDetail orientedEffective plannerResults DrivenStrong collaboration and communication skills KPIs: Campaign performanceQuality and accuracy of customer segmentation and Impact on campaign performanceInsightfulness of campaign analysisReporting accuracyProcess improvement metrics Additional Information Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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