CRM & Email Marketing Specialist, Brendan Vacations
About the position The CRM & Email Marketing Specialist for Brendan Vacations will play a key role in nurturing customer relationships and driving engagement through personalized, data-driven email and CRM campaigns. This role supports the strategy, execution, and optimization of customer journeys — inspiring travelers to discover Ireland and Scotland while maximizing conversion, loyalty, and repeat travel. Responsibilities • Build, test, and deploy email campaigns, journeys, and newsletters across B2C and B2B audiences using TTC’s CRM and Marketing Cloud platforms. • Execute campaign briefs aligned with seasonal offers, product launches, and content storytelling. • Ensure emails are on-brand, visually engaging, mobile-optimized, and technically sound across devices and inboxes. • Support the Marketing Manager in developing audience segmentation, targeting, and personalization strategies to increase engagement and conversion. • Collaborate with the marketing team to develop compelling subject lines, CTAs, and content that reflect Brendan’s warm, Celtic tone. • Assist in building automated and triggered customer journeys (welcome, nurture, post-booking, reactivation, etc.) to drive engagement throughout the traveler lifecycle. • Maintain and update CRM data accuracy and segmentation criteria in collaboration with the global CRM and Data teams. • Leverage insights from customer behavior and campaign data to refine targeting, frequency, and content strategy. • Contribute to the evolution of a unified CRM strategy that deepens guest relationships and drives repeat travel. • Track key campaign metrics (open rate, CTR, conversion, unsubscribe, deliverability) and compile insights for continuous improvement. • Provide weekly and monthly performance reports with actionable recommendations. • Partner with analytics teams to link email performance with broader KPIs such as lead generation, sales, and retention. • Monitor A/B tests and report findings to optimize design, timing, and messaging. • Work closely with marketing team to ensure seamless campaign coordination and adherence to brand standards. • Align with the Brendan Vacations Marketing Content Specialist and Web Content Specialist to create consistent, cross-channel storytelling. • Collaborate with the Sales and Contact Center teams to deliver tailored communications supporting trade and advisor engagement. • Maintain close communication with Data Privacy and IT teams to ensure compliance with GDPR and CAN-SPAM regulations. Requirements • 2–4 years of CRM, email marketing, or digital communications experience, preferably in travel, tourism, or hospitality. • Proficiency with Salesforce Marketing Cloud required and Kaptio a plus. • Strong understanding of email automation, segmentation, and dynamic content best practices. • Familiarity with HTML and responsive design principles preferred. • Analytical mindset with ability to interpret campaign metrics and translate insights into action. • Excellent attention to detail, organizational skills, and ability to manage multiple projects simultaneously. • Collaborative team player with clear communication skills and creative problem-solving ability. • Passion for travel and an appreciation for Celtic destinations (Ireland and Scotland) strongly preferred. • Curious, data-driven, and motivated to create meaningful customer experiences that inspire connection and loyalty. Apply tot his job