Creator & Social Proof Manager
Company Summary
At EyePromise, every product is rooted in clinical science and built on a foundation of trust, reflecting a broader vision to help people see the moments that matter most. For more than 20 years, the company has developed eye care solutions that combine rigorous research with real-world results. Guided by a commitment to continuous improvement, EyePromise partners with leading optometrists and ophthalmologists to create clinically informed formulas that deliver meaningful, lasting impact—supporting better vision today and into the future.
Creator & Social Proof Manager
Location: Remote (U.S.)
About the Role
EyePromise is building a modern, practitioner-led growth engine grounded in science, credibility, and trust.
The Creator & Social Proof Manager sits within the Creator & Medical Credibility Pod and reports to the Head of Marketing. This role is responsible for building organic brand storytelling, creator-driven credibility, and compliant social proof at scale.
This role will lead core brand and product level storytelling, helping to build brand through cohesive, actionable master assets that accelerates channel level growth.
This role will also own how we show up organically—translating medical authority, practitioner advocacy, and real customer outcomes into compelling content that builds trust and fuels growth across channels.
You will create a steady engine of reusable, high-quality content that supports both brand building and performance marketing.
Why EyePromise
Purpose-driven brand: Help people see better and live better through science-backed solutions
Build from the ground up: Opportunity to shape a modern creator and content engine
High impact: Content and social proof directly fuel conversion, retention, and practitioner adoption
Cross-functional exposure: Work at the intersection of brand, medical, growth, and CX
Operator culture: Fast-moving, hands-on, and focused on real outcomes
Key Responsibilities
Brand, Product, and Campaign Playbooks
Own development and ongoing optimization of high impact, action-oriented brand / product playbooks that anchor and inform how the brand shows up in the market
Develop campaign playbooks that capitalize on seasonal and/or contextually relevant moments and drives incremental growth
Organic Content & Social Strategy
Own organic content strategy and social calendar across key platforms
Develop educational, brand storytelling, and product content rooted in medical credibility
Ensure consistent, high-quality brand voice and messaging across organic channels
Creator & Social Proof Development
Build and manage a network of creators, practitioners, and ambassadors
Source, vet, and activate creators aligned with brand and compliance standards
Capture testimonials, doctor POV, and patient stories to build credible social proof
Content Production & Asset Development
Lead content capture at marquee events, trade shows, and practitioner activations
Develop modular, reusable content for use across organic, paid, and lifecycle channels
Build and maintain a structured content library accessible across teams
Social Channel Ownership
Own day-to-day management of organic social channels (posting, engagement, community interaction)
Drive engagement and audience growth while maintaining compliance standards
Monitor performance and optimize content based on engagement and reach
Cross-Functional Collaboration
Partner with:
Medical team to ensure accuracy and compliance of all content
Growth team to supply approved assets for paid amplification
ECP/Activation team to capture and repurpose event-based content
CX & CLV team to integrate social proof into lifecycle journeys
Performance Tracking & Reporting
Track and report on organic performance (engagement, reach, content output, creator contribution)
Measure impact of social proof on downstream metrics (conversion, retention, trust signals)
Provide regular updates on content performance, creator effectiveness, and growth opportunities
Continuously refine content strategy based on performance insights
What Success Looks Like
Steady, scalable pipeline of high-quality, compliant organic content
Strong engagement and growing organic presence across channels
Robust library of creator, doctor, and patient-driven social proof
Growth team actively leveraging content for paid and conversion
Increased trust and credibility reflected in performance metrics
At EyePromise, every product is rooted in clinical science and built on a foundation of trust, reflecting a broader vision to help people see the moments that matter most. For more than 20 years, the company has developed eye care solutions that combine rigorous research with real-world results. Guided by a commitment to continuous improvement, EyePromise partners with leading optometrists and ophthalmologists to create clinically informed formulas that deliver meaningful, lasting impact—supporting better vision today and into the future.
Creator & Social Proof Manager
Location: Remote (U.S.)
About the Role
EyePromise is building a modern, practitioner-led growth engine grounded in science, credibility, and trust.
The Creator & Social Proof Manager sits within the Creator & Medical Credibility Pod and reports to the Head of Marketing. This role is responsible for building organic brand storytelling, creator-driven credibility, and compliant social proof at scale.
This role will lead core brand and product level storytelling, helping to build brand through cohesive, actionable master assets that accelerates channel level growth.
This role will also own how we show up organically—translating medical authority, practitioner advocacy, and real customer outcomes into compelling content that builds trust and fuels growth across channels.
You will create a steady engine of reusable, high-quality content that supports both brand building and performance marketing.
Why EyePromise
Purpose-driven brand: Help people see better and live better through science-backed solutions
Build from the ground up: Opportunity to shape a modern creator and content engine
High impact: Content and social proof directly fuel conversion, retention, and practitioner adoption
Cross-functional exposure: Work at the intersection of brand, medical, growth, and CX
Operator culture: Fast-moving, hands-on, and focused on real outcomes
Key Responsibilities
Brand, Product, and Campaign Playbooks
Own development and ongoing optimization of high impact, action-oriented brand / product playbooks that anchor and inform how the brand shows up in the market
Develop campaign playbooks that capitalize on seasonal and/or contextually relevant moments and drives incremental growth
Organic Content & Social Strategy
Own organic content strategy and social calendar across key platforms
Develop educational, brand storytelling, and product content rooted in medical credibility
Ensure consistent, high-quality brand voice and messaging across organic channels
Creator & Social Proof Development
Build and manage a network of creators, practitioners, and ambassadors
Source, vet, and activate creators aligned with brand and compliance standards
Capture testimonials, doctor POV, and patient stories to build credible social proof
Content Production & Asset Development
Lead content capture at marquee events, trade shows, and practitioner activations
Develop modular, reusable content for use across organic, paid, and lifecycle channels
Build and maintain a structured content library accessible across teams
Social Channel Ownership
Own day-to-day management of organic social channels (posting, engagement, community interaction)
Drive engagement and audience growth while maintaining compliance standards
Monitor performance and optimize content based on engagement and reach
Cross-Functional Collaboration
Partner with:
Medical team to ensure accuracy and compliance of all content
Growth team to supply approved assets for paid amplification
ECP/Activation team to capture and repurpose event-based content
CX & CLV team to integrate social proof into lifecycle journeys
Performance Tracking & Reporting
Track and report on organic performance (engagement, reach, content output, creator contribution)
Measure impact of social proof on downstream metrics (conversion, retention, trust signals)
Provide regular updates on content performance, creator effectiveness, and growth opportunities
Continuously refine content strategy based on performance insights
What Success Looks Like
Steady, scalable pipeline of high-quality, compliant organic content
Strong engagement and growing organic presence across channels
Robust library of creator, doctor, and patient-driven social proof
Growth team actively leveraging content for paid and conversion
Increased trust and credibility reflected in performance metrics