Creative Strategy & Insight Lead
At Yazen Health, we revolutionize obesity treatment. As the largest digital obesity clinic in Sweden and one of the fastest-growing companies in Europe, we're at the forefront of the obesity drug revolution, expanding our impact across the continent. We are passionate about improving the lives of our patients through caregivers, data-driven insights, and innovative technology.
Purpose of the Role
The purpose of this role is to expertly transform user insights, market data, trends, observations, and competitive analysis into concrete ideas across both marketing and product development. These ideas should, in turn, drive faster growth and higher customer satisfaction. By combining analytical capability with creativity, the role drives the development of concepts, experiences, and messaging that create both business and user value.
The role operates hands-on as part of the marketing team, ensuring that insights do not remain at the recommendation stage but are translated into implemented solutions.
Key Responsibilities
Strategic Analysis and Insight Work
Analyze quantitative data to identify patterns, opportunities, and risks
Conduct competitive and market analyses
Drive user and behavioral research
Formulate and analyze hypotheses
Connect insights to business and product objectives
Market Intelligence and Brand Insight
Conduct ongoing market and trend monitoring within marketing, culture, technology, and behavior
Track competitor positioning and activity over time
Own brand tracking and interpret brand development
Measure and analyze campaign results and communication effectiveness
Translate learnings into recommendations and new creative directions
Create presentations to share insights with teams, management, and the board
Creative Development
Collaborate with creatives to develop campaign and communication concepts
Develop foundations for storytelling and creative directions
Write or contribute to creative briefs
Actively participate in ideation and production processes
Provide external agencies with insights and strategic input
Product and Experience Development
Contribute to concept development for product features and UX
Sketch, prototype, or otherwise help concretize solutions
Participate in design and development sprints
Experimentation and Performance Measurement
Continuously measure, evaluate, and refine Yazen’s marketing efforts
Initiate and design tests
Ensure learning and knowledge transfer within the marketing department and across other departments
Key Competencies
Analytical Skills
Strong numerical literacy and data interpretation skills
Ability to identify deep correlations and behavioral patterns
Experience in brand and campaign measurement
Hypothesis-driven approach to work
Creative and Linguistic Skills
Storytelling and concept development
Excellent ability to translate insights into ideas
Creative thinking across both product and communication
Media and Marketing
Seamlessly switch between analysis and creation
Combine logic and intuition
Communicate insights in an inspiring way that drives action
Strong knowledge of media channels and digital marketing, including platforms such as Meta and Google
Success Metrics
Success is measured through:
Implemented concepts and marketing improvements
Impact on user behavior and business goals
Brand development over time
Campaign performance and learning outcomes
The organization’s use of your insights in business decisions
More concretely: Your work should lead to more people perceiving Yazen’s marketing as relevant, resulting in higher CTR, more direct traffic, and ultimately more patients.
About Yazen
Yazen was founded in 2021 and is a Swedish digital healthcare provider registered with the Swedish Health and Social Care Inspectorate (IVO), with patients and operations across Europe. Our goal is to help people overcome overweight and obesity through a modern, evidence-based approach that combines medical treatment with digital technology and personalised support.
Our mission relies on a strong, cross-functional team. At Yazen, we’re not only home to doctors, dietitians, psychologists and physiotherapists, we also work with experts in areas such as technology, data analysis, design, product development, marketing and communications.
We’re expanding fast across Europe and was recently ranked #2 fastest-growing company in Europe by Sifted’s 2025 Startup Europe Leaderboard — and the #1 in the Nordics and Benelux with a revenue growth of nearly 80x in just two years. And also been awarded the “best weight loss treatment of the year in Europe 2025” by the international journal Healthcare Business review.
Join the mission to transform healthcare with Yazen health.
Apply To This Job
Purpose of the Role
The purpose of this role is to expertly transform user insights, market data, trends, observations, and competitive analysis into concrete ideas across both marketing and product development. These ideas should, in turn, drive faster growth and higher customer satisfaction. By combining analytical capability with creativity, the role drives the development of concepts, experiences, and messaging that create both business and user value.
The role operates hands-on as part of the marketing team, ensuring that insights do not remain at the recommendation stage but are translated into implemented solutions.
Key Responsibilities
Strategic Analysis and Insight Work
Analyze quantitative data to identify patterns, opportunities, and risks
Conduct competitive and market analyses
Drive user and behavioral research
Formulate and analyze hypotheses
Connect insights to business and product objectives
Market Intelligence and Brand Insight
Conduct ongoing market and trend monitoring within marketing, culture, technology, and behavior
Track competitor positioning and activity over time
Own brand tracking and interpret brand development
Measure and analyze campaign results and communication effectiveness
Translate learnings into recommendations and new creative directions
Create presentations to share insights with teams, management, and the board
Creative Development
Collaborate with creatives to develop campaign and communication concepts
Develop foundations for storytelling and creative directions
Write or contribute to creative briefs
Actively participate in ideation and production processes
Provide external agencies with insights and strategic input
Product and Experience Development
Contribute to concept development for product features and UX
Sketch, prototype, or otherwise help concretize solutions
Participate in design and development sprints
Experimentation and Performance Measurement
Continuously measure, evaluate, and refine Yazen’s marketing efforts
Initiate and design tests
Ensure learning and knowledge transfer within the marketing department and across other departments
Key Competencies
Analytical Skills
Strong numerical literacy and data interpretation skills
Ability to identify deep correlations and behavioral patterns
Experience in brand and campaign measurement
Hypothesis-driven approach to work
Creative and Linguistic Skills
Storytelling and concept development
Excellent ability to translate insights into ideas
Creative thinking across both product and communication
Media and Marketing
Seamlessly switch between analysis and creation
Combine logic and intuition
Communicate insights in an inspiring way that drives action
Strong knowledge of media channels and digital marketing, including platforms such as Meta and Google
Success Metrics
Success is measured through:
Implemented concepts and marketing improvements
Impact on user behavior and business goals
Brand development over time
Campaign performance and learning outcomes
The organization’s use of your insights in business decisions
More concretely: Your work should lead to more people perceiving Yazen’s marketing as relevant, resulting in higher CTR, more direct traffic, and ultimately more patients.
About Yazen
Yazen was founded in 2021 and is a Swedish digital healthcare provider registered with the Swedish Health and Social Care Inspectorate (IVO), with patients and operations across Europe. Our goal is to help people overcome overweight and obesity through a modern, evidence-based approach that combines medical treatment with digital technology and personalised support.
Our mission relies on a strong, cross-functional team. At Yazen, we’re not only home to doctors, dietitians, psychologists and physiotherapists, we also work with experts in areas such as technology, data analysis, design, product development, marketing and communications.
We’re expanding fast across Europe and was recently ranked #2 fastest-growing company in Europe by Sifted’s 2025 Startup Europe Leaderboard — and the #1 in the Nordics and Benelux with a revenue growth of nearly 80x in just two years. And also been awarded the “best weight loss treatment of the year in Europe 2025” by the international journal Healthcare Business review.
Join the mission to transform healthcare with Yazen health.
Apply To This Job