Creative Strategist Needed - 10 Meta Ad Scripts for D2C Hygiene Brand Launch
About the Project:
We're launching a D2C Shopify store for an established hygiene brand. The product is a wet wipe in a proprietary credit-card-sized format — already #1 in its Amazon category and entering Target retail. We're turning on Meta as our primary acquisition channel and need 10 production-ready video ad scripts.
Launching from zero — no prior Meta data, no in-house creative team.
Deliverables:
10 videos that are ready to hand to UGC and editors:
7 scripts for our flushable wipe SKU
3 scripts for our antibacterial wipe SKU
Mix of formats and emotional angles (demo, fear/shame, founder authority, comparison, testimonial, etc.)
Each script includes: hook, full VO/dialogue, shot-by-shot storyboard, on-screen text, B-roll, editing direction, length, CTA, production notes (talent/props/locations), compliance flags, and 2–3 variations to test.
Plus: competitive teardown, buyer personas, claims-to-avoid list, and a prioritization framework (which 3 to produce first, audience strategy, kill/iterate/scale rules).
Required Experience:
1. 3+ years writing Meta creative for D2C e-commerce
2. Track record scaling brands $0 → $100k+/month in Meta spend
3. CPG, hygiene, beauty, baby, or wellness vertical experience
4. Strong on 2026 Meta creative practices (Advantage+, UGC, hook patterns)
How to Apply:
Send:
1. Links to 3 actual ads you wrote or strategized that ran on Meta — with brand name and results. Do not send a CV. We're not evaluating credentials, we're evaluating work. If you can't show us video ads you've shipped, this isn't the project for you.
2. 2–3 case studies with real numbers (CPA, ROAS, scale)
3. One paragraph: what angle would you lead with for a credit-card-sized wipe brand, and why
4. Your fixed price and turnaround time
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Apply To this Job
We're launching a D2C Shopify store for an established hygiene brand. The product is a wet wipe in a proprietary credit-card-sized format — already #1 in its Amazon category and entering Target retail. We're turning on Meta as our primary acquisition channel and need 10 production-ready video ad scripts.
Launching from zero — no prior Meta data, no in-house creative team.
Deliverables:
10 videos that are ready to hand to UGC and editors:
7 scripts for our flushable wipe SKU
3 scripts for our antibacterial wipe SKU
Mix of formats and emotional angles (demo, fear/shame, founder authority, comparison, testimonial, etc.)
Each script includes: hook, full VO/dialogue, shot-by-shot storyboard, on-screen text, B-roll, editing direction, length, CTA, production notes (talent/props/locations), compliance flags, and 2–3 variations to test.
Plus: competitive teardown, buyer personas, claims-to-avoid list, and a prioritization framework (which 3 to produce first, audience strategy, kill/iterate/scale rules).
Required Experience:
1. 3+ years writing Meta creative for D2C e-commerce
2. Track record scaling brands $0 → $100k+/month in Meta spend
3. CPG, hygiene, beauty, baby, or wellness vertical experience
4. Strong on 2026 Meta creative practices (Advantage+, UGC, hook patterns)
How to Apply:
Send:
1. Links to 3 actual ads you wrote or strategized that ran on Meta — with brand name and results. Do not send a CV. We're not evaluating credentials, we're evaluating work. If you can't show us video ads you've shipped, this isn't the project for you.
2. 2–3 case studies with real numbers (CPA, ROAS, scale)
3. One paragraph: what angle would you lead with for a credit-card-sized wipe brand, and why
4. Your fixed price and turnaround time
Apply tot his job
Apply To this Job