Creative Lead - Indonesia

Job Description: Join the team redefining how the world experiences design. Kamusta, hey, g'day, mabuhay, kia ora, 你好, hallo, สวัสดี! Thanks for stopping by. We know job hunting can be a little time consuming, and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Our flagship campuses are in Sydney and Melbourne, but this role is based in Indonesia. We offer flexibility in how and where you work—whether that’s from home, a co-working space, or somewhere in between. We trust you to find the balance that empowers you and your team to thrive. What you’d be doing in this role As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve. This is a brand new role, and it's yours to shape. As Creative Lead for Indonesia , you'll own the creative quality and direction for the market—building Canva's brand locally through culturally resonant storytelling, fame-building campaigns, and ideas that genuinely stop the scroll. You'll lead a small local creative team (currently two, with room to grow), partner closely with Marketing and Growth, manage agency relationships, and work with a cross-functional team across Indonesia, Bangkok, Manila, Sydney, and Singapore. This role demands both visionary thinking and a willingness to get your hands dirty. At the moment, this role is focused on: Setting creative strategy and direction for Indonesia, including social media channels (TikTok especially), brand campaigns, and always-on content Generating standout ideas—concepts that earn attention, build cultural relevance, and have the potential to go viral Leading, guiding, and elevating a small creative team, with the ability to give clear direction and meaningful feedback Briefing and managing local creative agencies, ensuring output meets Canva's creative bar Partnering with Marketing and Growth on performance, brand, and social campaigns Supporting broader brand campaigns (video, static, OOH, events) in collaboration with agency partners Ensuring all customer-facing communications are culturally relevant, clear, and empathetic You're probably a match if: You’re a creative leader with 5–8+ years of relevant experience , with a proven track record of ideas-first thinking and hands-on execution. Whether your background is in design or copywriting, what matters most is your ability to generate concepts that resonate — and to raise the bar for everyone around you. You’re a native Indonesian speaker with business-level English and an excellent command of Bahasa Indonesia. You bring deep experience in social media , particularly TikTok. You understand the formats, culture, and trends that drive engagement in Indonesia. You’ve led or contributed to fame-building , culturally resonant campaigns that truly connected with local audiences. You’ve managed or mentored creatives before , and you have strong instincts when it comes to giving feedback, setting direction, and elevating creative quality. You’re comfortable with ambiguity and pace. You’ve thrived in a fast-moving agency, start-up, or in-house team at a top brand. You have a sharp eye for what’s culturally relevant in Indonesia right now, and the creative judgment to act on it. You’ve worked on brand campaigns and partnered with external agencies , and while TVC experience is a plus, it’s not a requirement. You’re genuinely excited about Canva’s mission to empower the world to design . Why Join Us You’ll play a foundational role in growing Canva’s presence in Indonesia — shaping the strategy, brand, and creative impact for millions of Indonesian users. This is a rare opportunity to lead marketing for one of the world’s fastest-growing tech companies and leave a lasting mark on Indonesia’s creative economy. About the team Canva's International Supergroup drives growth and deepens adoption across our key global regions. In Indonesia, our mission is to make Canva one of the most loved and culturally iconic brands in the country—and to accelerate Indonesia's creative economy in the process. This role sits at the heart of that mission. What's in it for you? Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work. Here's a taste of what's on offer: Equity packages - we want our success to be yours too Inclusive parental leave policy that supports all parents & carers An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally Check out lifeatcanva.com for more info. Other stuff to know We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you! Please note that interviews are conducted virtually.