Creative Lead

Join GrowthAssistant and help top DTC brands craft ad campaigns that don’t just look good — they sell. About the Role We’re on the hunt for a Creative Lead — a sharp, strategic thinker who knows how to turn insights into scroll-stopping ideas. You’ll lead the creative process from concept to execution, quarterbacking a team of designers, editors, and marketers to deliver high-converting paid social campaigns. Your superpower? Writing killer briefs, giving actionable feedback, and translating brand strategy into content that performs. If you’ve ever looked at an ad and thought, “I can make that 10x better — and here’s how,” this is your moment. Compensation & Benefits Because leadership deserves recognition Competitive salary based on experience and skill set Health card for you + 1 dependent Parental benefits Paid leaves & holidays off Referral & perfect attendance incentives What You’ll Be Doing ✍️ Creative Strategy & Copywriting Write direct-response optimized copy and creative briefs for ads, landing pages, and creator shoots. (This is your most critical function.) Ensure every creative aligns with performance goals and brand tone of voice. Translate strategy into actionable direction that drives conversions. Creative Leadership Lead and mentor designers, editors, and marketers — provide feedback that’s both clear and empowering. Oversee creative output across multiple DTC brands, ensuring quality, consistency, and performance alignment. Collaborate with project managers, developers, and marketing teams to bring creative ideas to life. Content Production Management Ship briefs and manage content production through marketplaces and creator relationships. Handle the end-to-end process : briefing creators, coordinating product shipments, reviewing deliverables, and ensuring timely execution. Maintain a steady rhythm of testing new creatives, reviewing performance, and iterating fast. Performance & Insights Partner with strategists to review performance data and translate insights into creative actions. Continuously refine concepts and messaging based on what’s converting. What You’ll Need to Succeed Must-Have: 3+ years as a Creative Director , Creative Lead , or similar role Bachelor’s degree in marketing, visual communication, design , or a related field Proven experience crafting high-converting ad creatives for paid social (Meta, TikTok, etc.) Excellent communication and writing skills — you speak fluent “marketing” Sharp aesthetic sense and strong attention to detail Strong grasp of DTC principles and what drives consumer action Nice-to-Have: 1+ year in an e-commerce or direct response marketing environment Experience with consumer research and creative insights Familiarity with Adobe Suite, Figma, or Canva (you won’t design, but you’ll give expert direction) Growth Opportunities You’ll have the chance to: Lead multiple brands and creative teams simultaneously Build and document scalable creative processes Use AI and GPT tools to enhance creative workflows (e.g., drafting briefs, content ideation, mockups) Why Join GrowthAssistant At GrowthAssistant , we help top US marketing teams scale with world-class remote talent. You’ll collaborate with growth-minded creatives, build campaigns seen by millions, and shape the future of performance-driven design. If you’re equal parts strategist, storyteller, and creative coach — this is your chance to lead with impact. Apply now and grow your creative career with GrowthAssistant. Experience Requirements Manager/Supervisor