Creative Copywriter

Remote Full-time
Company DescriptionLocation: Chicago-based candidates are the top preference, NYC is a close second
**Remote will be considered if the candidate is a strong fit
*** If located in Chicago or NYC there will be an expectation to go into the office 1-2x per week with flexibility surrounding that schedule

Time Commitment: 35-40 hrs/week

Contract Length: 6 months -This role is coverage for a paternity leave. As of now, there is no opportunity to extend once the FTE returns, but that could change in the future

Rate: $65-70/hr
Our client is America's #1 non-alcoholic spirit, offering the easiest way to enjoy a satisfying cocktail without the alcohol. Put simply, they are The Liquor Replacement.The company was started not because we have anything against alcohol, but because we like to drink… just not all the time. Because we're trying to be healthy. Or it's a weeknight and we don't want to be hungover in the morning. Or we're training, doing a dry month, making a baby, or we've already had a few and don't want to go overboard.As the #1 brand in the fastest-growing category in the whole drinks business, we are where Oatly and Impossible were a few years ago–and we're just getting started.This is an opportunity to join an elite team funded by a major multinational as we redefine an entire category.Job DescriptionThe Copywriter is a unique role that will span across multiple disciplines in the marketing department. First and foremost, this person is a skilled writer in all forms of brand messaging, from headlines to blog articles, product descriptions to social copy, emails to video scripts, and beyond. Only very strong writers should apply for this role.Beyond the writing skills, we're looking for a highly intelligent critical thinker with the curiosity and desire to work cross-functionally. The Copywriter will be asked to utilize a range of skills, transitioning frequently between projects that require strategic, creative, and analytical approaches.This role is an opportunity to be a key player on a badass brand marketing team comprised of experts in their respective fields.Brand Voice & Messaging:Learn, manifest, and extend both the Ritual and Seedlip brand voices across all forms of communicationAdapt between distinctly different brand tones (Ritual: straightforward with swagger; Seedlip: elevated and whimsical)Partner with Graphic Designers to form an ad agency style creative teamContribute to the development and maintenance of brand copy bibles and guidelines for both brandsMulti-Channel Copy Creation:Write effectively across a variety of media types, owned and paid, including email, social, blog, out-of-home, digital display, video, native, e-commerce, and packaging copyCreate educational content that explains non-alcoholic spirits as an emerging category, including product benefits, usage occasions, and reasons to choose alcohol alternativesSupport packaging initiatives including back label copy and product descriptionsAssist with event-related copy such as invitation copy and promotional materialsAudience-Specific Writing:Write for both B2B trade audiences (distributors, liquor store owners, bartenders) and B2C consumers, adjusting tone and messaging appropriately for each audienceKnow the Ritual customer profile inside and out and ensure communication reaches high priority audiences at all stages of the customer journeyGo from a brief with objectives, messaging priorities and deliverables to a final product that accomplishes business goalsCampaign & Project Support:Support major seasonal campaigns, particularly Dry January initiatives (our biggest moment of the year)Provide copy support for new product launches and contribute to campaign developmentHave a strong command of spelling and grammar, with the ability to proofread and edit brand communications before deliveryFlex as needed into other marketing projects with an openness to learn and adapt to the department's needsQualificationsWriting Excellence:5+ years of relevant copywriting experienceBachelor's degree requiredStrong portfolio demonstrating versatility across different formats and audiencesExceptional command of spelling, grammar, and brand voice adaptationAbility to write educational/explanatory content for emerging product categoriesIndustry Experience:CPG and/or beverage industry experience strongly preferred, particularly spirits or alcoholic beverage brandsExperience writing for regulated industries and understanding legal/compliance constraints on marketing copyAdvertising or marketing agency experience preferredTechnical & Collaboration Skills:Proficiency in Microsoft Office, Dropbox, Slack, and Asana project management platformWillingness to learn new technologies and adapt to different workflowsStrong time management skills and ability to handle multiple projects simultaneouslyIndependent and self-motivated work style with high attention to detailCommunication & Adaptability:Ability to write for both B2B trade and B2C consumer audiencesFlexibility to adapt writing style across different brand voices and tonesStrong listening and workplace communication skillsAbility to deliver clear and consistent communication to team membersWorking StructureWork closely with creative team including 3 art directors/designers and the Creative DirectorUse Asana for project management and workflow coordinationCollaborate across the 70-person Non-Alcoholic Beverages divisionHandle projects ranging from quick social captions to major campaign developmentAdditional Information
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.

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