Country Marketing Manager - Online Gaming
An international online gaming company is looking for a commercially driven marketing leader to oversee and expand its presence across the New Zealand market. This role combines strategic ownership, brand development, acquisition marketing, and market growth within a highly competitive and regulated B2C environment.
You will lead local market initiatives, manage multi-channel campaigns, and act as the key driver of customer acquisition, retention, and overall market performance while collaborating closely with international teams and external partners.
RESPONSIBILITIES:
Develop and execute market growth strategies focused on brand awareness, customer acquisition, and commercial performance across New Zealand
Lead multi-channel marketing campaigns including TV, radio, sponsorships, digital marketing, CRM, affiliates, PR, print, and out-of-home advertising
Adapt global campaigns and brand messaging to fit local market trends, customer behaviour, and cultural preferences
Manage and optimise performance marketing activities in collaboration with internal stakeholders and external agencies
Build and maintain strong relationships with media agencies, creative partners, production companies, and media owners
Lead agency selection processes, negotiations, and partnership management activities
Own annual marketing plans, budgets, KPIs, forecasting, and overall market performance
Develop local creative assets and communication strategies to strengthen brand positioning and customer engagement
Analyse campaign performance, ROI, CPA, and acquisition metrics to optimise future initiatives
Ensure all campaigns and communication activities comply with local regulatory and responsible advertising standards
Identify market opportunities and customer trends to improve acquisition, retention, and long-term growth strategies
Collaborate cross-functionally with commercial, product, CRM, and international marketing teams
REQUIREMENTS:
Minimum 5 years of experience in senior marketing, commercial, or market leadership roles within high-volume B2C industries
Minimum 3 years of experience within the online gaming or iGaming industry in New Zealand
Proven experience launching brands and driving business growth within the New Zealand market
Strong understanding of the New Zealand media, advertising, and marketing landscape
Experience managing relationships with agencies, media owners, and creative production partners
Hands-on experience managing significant ATL and performance marketing budgets
Strong knowledge of campaign planning, forecasting, reporting, and performance optimisation
Experience leading, mentoring, and developing teams
Commercially driven mindset with strong analytical and data interpretation skills
Excellent communication, stakeholder management, and negotiation abilities
Ability to work autonomously within a fast-paced international environment
Strong understanding of compliance requirements and responsible marketing practices within regulated industries
OFFER:
Opportunity to lead a strategically important market within a growing international organisation
High level of ownership, autonomy, and decision-making responsibility
Exposure to large-scale brand and acquisition marketing initiatives
Dynamic and collaborative international work environment
Long-term leadership and career development opportunities
Fast-paced culture focused on innovation, growth, and performance
Ability to make a direct commercial impact within the business
Diversity & Inclusion Statement
We are committed to creating an inclusive workplace where everyone can succeed. Applications are welcome from all qualified individuals regardless of background, identity or experience. We particularly encourage candidates who can contribute to our diverse and global team.
You will lead local market initiatives, manage multi-channel campaigns, and act as the key driver of customer acquisition, retention, and overall market performance while collaborating closely with international teams and external partners.
RESPONSIBILITIES:
Develop and execute market growth strategies focused on brand awareness, customer acquisition, and commercial performance across New Zealand
Lead multi-channel marketing campaigns including TV, radio, sponsorships, digital marketing, CRM, affiliates, PR, print, and out-of-home advertising
Adapt global campaigns and brand messaging to fit local market trends, customer behaviour, and cultural preferences
Manage and optimise performance marketing activities in collaboration with internal stakeholders and external agencies
Build and maintain strong relationships with media agencies, creative partners, production companies, and media owners
Lead agency selection processes, negotiations, and partnership management activities
Own annual marketing plans, budgets, KPIs, forecasting, and overall market performance
Develop local creative assets and communication strategies to strengthen brand positioning and customer engagement
Analyse campaign performance, ROI, CPA, and acquisition metrics to optimise future initiatives
Ensure all campaigns and communication activities comply with local regulatory and responsible advertising standards
Identify market opportunities and customer trends to improve acquisition, retention, and long-term growth strategies
Collaborate cross-functionally with commercial, product, CRM, and international marketing teams
REQUIREMENTS:
Minimum 5 years of experience in senior marketing, commercial, or market leadership roles within high-volume B2C industries
Minimum 3 years of experience within the online gaming or iGaming industry in New Zealand
Proven experience launching brands and driving business growth within the New Zealand market
Strong understanding of the New Zealand media, advertising, and marketing landscape
Experience managing relationships with agencies, media owners, and creative production partners
Hands-on experience managing significant ATL and performance marketing budgets
Strong knowledge of campaign planning, forecasting, reporting, and performance optimisation
Experience leading, mentoring, and developing teams
Commercially driven mindset with strong analytical and data interpretation skills
Excellent communication, stakeholder management, and negotiation abilities
Ability to work autonomously within a fast-paced international environment
Strong understanding of compliance requirements and responsible marketing practices within regulated industries
OFFER:
Opportunity to lead a strategically important market within a growing international organisation
High level of ownership, autonomy, and decision-making responsibility
Exposure to large-scale brand and acquisition marketing initiatives
Dynamic and collaborative international work environment
Long-term leadership and career development opportunities
Fast-paced culture focused on innovation, growth, and performance
Ability to make a direct commercial impact within the business
Diversity & Inclusion Statement
We are committed to creating an inclusive workplace where everyone can succeed. Applications are welcome from all qualified individuals regardless of background, identity or experience. We particularly encourage candidates who can contribute to our diverse and global team.