Corporate Social Media Content Production Specialist

Lincoln Financial is a company that helps people confidently plan for their successful future. They are seeking a Corporate Social Media Content Production Specialist who will be responsible for producing engaging, platform-specific content that connects the brand to social conversations and drives audience engagement across various social media platforms.ResponsibilitiesDevelop and produce engaging, platform-specific content for Instagram, Facebook, LinkedIn, YouTube, X, Reddit, TikTok, and emerging channelsAdapt content from existing assets into platform-appropriate formatsConceptualize and execute social-first campaigns that align with brand voice and strategyCapture and edit vertical video content optimized for Reels, Stories and other social platformsDesign graphics and visual assets to complement social postsMonitor cultural trends and social conversations to ensure content is timely and relevantWrite compelling, on-brand short form copy for posts across platformsOccasionally appear on camera for select social content as neededCollaborate with internal teams to amplify key moments and initiativesUpload and schedule social media posts via the native platforms and social tools (i.e. Brandwatch)Assist in tagging of assets and reporting of social media asset performanceTravel to capture on-site content to create social media assetsSkills1-3+ Years experience in creating content in a brand, sports or entertainment environment that directly align to the specific responsibilities for this roleBachelor's degree or equivalent work experienceComprehensive understanding of existing and emerging platforms (Instagram, Facebook, LinkedIn, YouTube, X, Reddit, TikTok)Expertise in shooting video in social-first formats and editing videos into final assetsExperience with video editing software, both designed for social assets and video editing in general (i.e. Capcut, Canva, Adobe Creative Suite)Experience in social media tools, such as Brandwatch, Hootsuite, Sprinklr, YextCompetent graphic design skills (Adobe Creative Suite or similar)Excellent copywriting skills with the ability to craft flawless posts in a fast-paced environmentHighly motivated, collaborative, and self-starting with a passion for teamworkComfortable appearing on camera for social contentBenefitsClearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributesLeadership development and virtual training opportunitiesPTO/parental leaveCompetitive 401K and employee benefitsFree financial counseling, health coaching and employee assistance programTuition assistance programWork arrangements that work for youEffective productivity/technology tools and trainingCompany OverviewLincoln Financial (NYSE: LNC) helps people to confidently plan for their version of a successful future. It was founded in 1905, and is headquartered in Radnor, Pennsylvania, USA, with a workforce of 10001+ employees. Its website is https://www.lincolnfinancial.com/.



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