Copywriter, Part-time Contractor

Job Description • Write clear and engaging copy for digital marketing channels, including Social media, email campaigns, and web content • Google Ads, PMax, YouTube Ads, and other paid media platforms • SEO, AEO, and GEO-targeted content to improve visibility and relevance • Edit and proofread marketing materials to ensure accuracy, clarity, and adherence to brand voice and tone. • Collaborate with the Senior Copywriter and cross-functional teams to deliver cohesive, impactful campaigns. • Research to develop subject matter expertise or ability to interview the expert to develop needed content • Stay current with digital marketing trends, best practices, and emerging tools to enhance copy performance. • Develop a deep understanding of customer needs and create content that connects with their desires and lifestyles. • Contribute to brainstorming sessions and creative ideation for campaigns and projects. • Manage multiple projects simultaneously, meeting deadlines in a fast-paced environment. • Recommend and test copy to continuously refine messaging for optimal results. Requirements • Bachelor's degree in Communications, Journalism, English, Marketing, or a related field. • 5+ years of experience in digital copywriting, preferably within retail, healthcare, or a similar industry. • Portfolio showcasing a range of digital copy, including SEO-optimized content, paid media, and social media campaigns. • Experience working in the optical industry is a plus. • Strong knowledge of digital copywriting best practices, including SEO, AEO, and GEO targeting. • Exceptional proofreading and editing skills with a keen eye for detail. • Experience writing for Google Ads, YouTube Ads, and other paid media platforms. • Ability to adapt to established brand voice and tone across various campaigns. • Familiarity with content management systems (CMS) and project management tools like Asana is a plus. Benefits • Flexible work arrangements Apply To this Job