Copy Lead
Alma is on a mission to simplify access to high-quality, affordable mental health care. We do this by making it easy and financially rewarding for therapists to accept insurance and offer in-network care. When a provider joins Alma, they gain access to a suite of tools that not only help them better run their business, but also grow it sustainably and develop as a provider. Alma is available in all 50 states, with over 20,000 therapists in our growing network. Anyone looking for a therapist can browse Alma’s free directory. Alma has raised $220.5M in funding from Insight Partners, Optum Ventures, Tusk Venture Partners, Primary Venture Partners, First Round Capital, Sound Ventures, BoxGroup, Cigna Ventures, and Rainfall Ventures. Alma was also named one of Inc’s Best Workplaces in 2022 and 2023.
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Candidate Interview Guide
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Copy Lead
Alma is looking for a Copy Lead to own the words across campaigns, ads, emails, brand voice, product copy, and everything in between.
This is not a maintenance role; it is an opportunity to build a voice from the ground up and make it impossible to ignore. As we transform the creative team from a support function into a strategic growth driver, you will shape the future of a leading mental health brand by breaking the mold of traditional healthcare marketing.
Reporting to the Senior Creative Director, you will sit at the center of Alma’s creative ambition. You will partner on high-level campaign development and then lead the hands-on execution of those concepts through launch and the iterations beyond. You will be the primary architect of how Alma speaks, ensuring our message is bold, memorable, and category-leading.
What you’ll do:
Lead copy development from brief to launch—concepting with the creative team and executing across paid media, web, email, and product touchpoints.
Write and edit high-performance copy for channels including Meta, LinkedIn, Google, and OOH, balancing performance optimization with distinct brand building.
Develop messaging frameworks and copy guidelines that empower cross-functional partners to create on-brand work independently.
Collaborate with Product and Growth teams to ensure all business-wide copy reflects Alma’s positioning with clarity and specificity.
Review and provide feedback on copy from freelancers and external partners to maintain rigorous quality and tonal standards.
Lead brand positioning work, including messaging architecture and tonal development, to establish a differentiated territory in the market.
Who you are:
You have 5–8 years of experience in copywriting or brand strategy (agency, in-house, or startup) with a portfolio that demonstrates range across integrated campaigns and voice development.
You are a prolific creator who can generate a high volume of strong concepts quickly and move from raw idea to polished copy without getting stuck in the "middle."
You are fluent in both strategy and craft, comfortable shifting from high-level positioning frameworks to the granular execution of a conversion email.
You have a fearless appetite for taking creative risks and pushing for distinct messaging, even when it means challenging safe or traditional approaches.
You are an exceptional editor who writes copy that is behaviorally grounded, specific, and creates immediate brand recognition.
You are energized by ambiguity and the challenge of building a verbal identity and organizational systems that don't exist yet.
You are a collaborative communicator who can clearly articulate the strategic "why" behind your copy to creative partners, product teams, and leadership.
You do not need to have experience in the mental healthcare space.
Benefits:
We’re a remote-first company
Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
401K plan (ADP)
Lifestyle Spending Account for health, wellness, and family care
Monthly co-working space membership stipend
Monthly work-from-home stipend
Financial wellness benefits through Northstar
Pet discount program through United Pet Care
Financial perks and rewards through PerkSpot
EAP access through Aetna
One-time home office stipend to set up your home office
Inclusive family and medical leave plans
12 paid holidays and 1 Alma Give Back Day
Flexible PTO
Salary Band: $115,000 - $145,000
All Alma jobs are listed on our careers page. We do not use outside applications or automated text messaging in our recruiting process. We will not ask for any sensitive financial or identification information throughout the recruiting process. Any communication during the recruitment process, including interview requests or job offers, will come directly from a recruiting team member with a helloalma.com email address.Learn more about how Alma handles applicant data by reading Alma's Applicant Privacy Notice.
Apply Now
Website
Job Board
Values
Candidate Interview Guide
---
Copy Lead
Alma is looking for a Copy Lead to own the words across campaigns, ads, emails, brand voice, product copy, and everything in between.
This is not a maintenance role; it is an opportunity to build a voice from the ground up and make it impossible to ignore. As we transform the creative team from a support function into a strategic growth driver, you will shape the future of a leading mental health brand by breaking the mold of traditional healthcare marketing.
Reporting to the Senior Creative Director, you will sit at the center of Alma’s creative ambition. You will partner on high-level campaign development and then lead the hands-on execution of those concepts through launch and the iterations beyond. You will be the primary architect of how Alma speaks, ensuring our message is bold, memorable, and category-leading.
What you’ll do:
Lead copy development from brief to launch—concepting with the creative team and executing across paid media, web, email, and product touchpoints.
Write and edit high-performance copy for channels including Meta, LinkedIn, Google, and OOH, balancing performance optimization with distinct brand building.
Develop messaging frameworks and copy guidelines that empower cross-functional partners to create on-brand work independently.
Collaborate with Product and Growth teams to ensure all business-wide copy reflects Alma’s positioning with clarity and specificity.
Review and provide feedback on copy from freelancers and external partners to maintain rigorous quality and tonal standards.
Lead brand positioning work, including messaging architecture and tonal development, to establish a differentiated territory in the market.
Who you are:
You have 5–8 years of experience in copywriting or brand strategy (agency, in-house, or startup) with a portfolio that demonstrates range across integrated campaigns and voice development.
You are a prolific creator who can generate a high volume of strong concepts quickly and move from raw idea to polished copy without getting stuck in the "middle."
You are fluent in both strategy and craft, comfortable shifting from high-level positioning frameworks to the granular execution of a conversion email.
You have a fearless appetite for taking creative risks and pushing for distinct messaging, even when it means challenging safe or traditional approaches.
You are an exceptional editor who writes copy that is behaviorally grounded, specific, and creates immediate brand recognition.
You are energized by ambiguity and the challenge of building a verbal identity and organizational systems that don't exist yet.
You are a collaborative communicator who can clearly articulate the strategic "why" behind your copy to creative partners, product teams, and leadership.
You do not need to have experience in the mental healthcare space.
Benefits:
We’re a remote-first company
Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
401K plan (ADP)
Lifestyle Spending Account for health, wellness, and family care
Monthly co-working space membership stipend
Monthly work-from-home stipend
Financial wellness benefits through Northstar
Pet discount program through United Pet Care
Financial perks and rewards through PerkSpot
EAP access through Aetna
One-time home office stipend to set up your home office
Inclusive family and medical leave plans
12 paid holidays and 1 Alma Give Back Day
Flexible PTO
Salary Band: $115,000 - $145,000
All Alma jobs are listed on our careers page. We do not use outside applications or automated text messaging in our recruiting process. We will not ask for any sensitive financial or identification information throughout the recruiting process. Any communication during the recruitment process, including interview requests or job offers, will come directly from a recruiting team member with a helloalma.com email address.Learn more about how Alma handles applicant data by reading Alma's Applicant Privacy Notice.
Apply Now