Coordinator, Influencer Marketing
M Booth is a collaborative mid-sized agency known for producing award-winning campaigns. They are seeking a Coordinator for Influencer Marketing to support the development and execution of influencer marketing campaigns aimed at enhancing brand awareness and creating engaging content for clients. Responsibilities Assist in the development and implementation of influencer marketing strategies and campaigns Research and identify relevant influencers across various social media platforms and niches, considering target audience and brand alignment Engage and build relationships with influencers through outreach, negotiation, and contract management Coordinate and manage influencer collaborations, ensuring timely delivery of content and adherence to brand guidelines Monitor and track influencer performance metrics and campaign results to evaluate the effectiveness of influencer partnerships Conduct ongoing market research to identify emerging trends and opportunities for clients and their influencer partnerships Stay up to date on trends, best social media practices & platform updates, FTC guidelines, and industry changes Keep a pulse on competitors in the industry Stay up to date with industry best practices and emerging trends in social media & influencer marketing Collaborate with core accounts teams to develop compelling content ideas and brief influencers on content requirements Manage influencer & management relationships, including communication, feedback, and issue resolution Skills Located in the New York metropolitan area Bachelor's degree in marketing, communications, or a related field One to two years previous experience in influencer marketing, social media marketing, or digital marketing a plus if it's in an agency-capacity Passionate for pop-culture, culture, news and staying up to date with trends Familiarity with various social media platforms, specifically Instagram & TikTok, SnapChat and YouTube Shorts Excellent verbal and written communication skills Strong organizational and project management abilities Ability to work in a team and collaborative setting Attention to detail and ability to multitask in a fast-paced environment Benefits A workplace that’s alive with courage, ideas, respect and humanity Professional growth and development programs to help advance your career Comprehensive health care and wellness plans for your entire family A 401(k) Savings Plan and Flexible Spending Accounts Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays Family Leave Well-Being Programs Commuter Benefits Company Overview Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation. It was founded in 1984, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is Company H1B Sponsorship M Booth has a track record of offering H1B sponsorships, with 1 in 2025, 1 in 2024, 1 in 2023, 1 in 2022, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.