Conversion Specialist – London

We are seeking a Conversion Specialist to elevate our conversion optimization strategy. This role involves both implementing current optimization initiatives and developing future conversion strategies and hypotheses. The successful candidate will report to the User Growth Optimization lead within the growth team, focusing on increasing subscriptions, reducing churn, and maximizing lifetime value. Join the world’s fastest-growing online subscription business in a high-impact role where you will put a personal mark on the success of Spotify by delivering even faster subscriber growth. What You’ll Do • Framework front-end experiments using HTML, JavaScript, and CSS for the Spotify website. • Deploy experiments using our in-house testing tool or a third-party tool. • Work across a diverse tech stack including React, PHP, and Next.js. • Develop bold and tactical experiment hypotheses based on data and research insights. • Focus on driving key performance indicators (KPIs) forward, potentially impacting messaging, design, localization, and personalization across the full funnel. • Maintain an agile workflow with continuous conversion optimization. • Work with various internal stakeholders to create testing strategies. • Collaborate with R&D for implementation and with marketing and business stakeholders for campaigns or specific traffic sources. Who You Are • 2+ years of experience coding with front-end technologies required to run experiments, including JavaScript, CSS, HTML • Experience in conversion rate optimization, A/B testing and master A/B test principles and methodologies • Experience working with JavaScript frameworks such as React, Angular is a plus • You have experience in commercial A/B testing tools such as Google Optimize 360, Adobe Target, Optimizely • You have several years of working experience within a relevant industry such as an online consumer business, e-commerce, online media or tech start-up • Experience with an online subscriptions service is a big plus but not necessary • Familiar with submitting code with version control tools is a plus • Organized and know how to keep things moving forward, you speak English fluently; more languages and international experience are a plus Where You’ll Be • This role is based in London, UK • We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens. At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know – we’re here to support you in any way we can. Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service. Apply tot his job