Conversion Lead (DTC) - Demand Generation
Company Summary
At EyePromise, every product is rooted in clinical science and built on a foundation of trust, reflecting a broader vision to help people see the moments that matter most. For more than 20 years, the company has developed eye care solutions that combine rigorous research with real-world results. Guided by a commitment to continuous improvement, EyePromise partners with leading optometrists and ophthalmologists to create clinically informed formulas that deliver meaningful, lasting impactâsupporting better vision today and into the future.
Conversion Lead (DTC) â Demand Generation
Location: Remote (U.S.)
About the Role
EyePromise is building a modern growth engine where demand generation and conversion operate in sync to drive efficient, high-quality revenue.
The Conversion Lead (DTC) is responsible for owning and improving the performance of the DTC funnel - ensuring traffic converts efficiently into revenue.
Reporting into the Growth Manager (DTC), this role focuses on conversion rate (CVR), revenue per visit (RPV), and funnel performance, working across site experience, testing, and optimization.
You will operate as the owner of the on-site experience and conversion engine, ensuring demand translates into revenue.
Why EyePromise
Direct revenue impact: Every improvement drives measurable growth
High ownership: Clear accountability for conversion performance
Modern stack: Shopify, CRO tools, analytics, lifecycle integration
Operator culture: Fast, test-and-learn environment
Cross-functional role: Work across growth, CX, tech, and content
What Youâll Do
Own Conversion Performance
Own DTC conversion metrics, including:
Conversion rate (CVR)
Revenue per visit (RPV)
Funnel drop-off rates
Identify opportunities to improve conversion across the full funnel
Drive CRO Strategy & Testing
Build and manage the conversion optimization roadmap
Prioritize tests based on impact and effort
Design and execute A/B tests across:
PDPs
Landing pages
Checkout
Ensure a consistent cadence of testing and learning
Site Experience & Funnel Optimization
Own key elements of the on-site experience, including:
PDP structure and content hierarchy
Product bundling and cross-sell presentation
Checkout flow and friction reduction
Identify and remove friction points across the funnel
Execution with dComm & Dev Teams
Work with dComm / development teams to:
Implement site changes and experiments
QA and validate updates before launch
Ensure changes are executed correctly and perform as expected
Performance Monitoring & Insights
Monitor site and funnel performance daily
Analyze test results and translate into actionable insights
Identify root causes of performance shifts (positive or negative)
Cross-Functional Collaboration
Partner with:
Growth Manager (ensure traffic quality aligns with conversion readiness)
Innovation / Portfolio team (optimize how products and bundles show up)
CX & CLV (align with lifecycle and subscription flows)
Creator & Medical Credibility (ensure content supports conversion)
Performance Tracking & Reporting
Conversion rate (CVR) improvement
Revenue per visit (RPV) growth
A/B test velocity and win rate
Funnel drop-off reduction
Checkout completion rate
What Success Looks Like
Sustained improvement in CVR and revenue per visit
Faster testing cycles with clear, actionable learnings
Reduced friction across the funnel
Strong alignment between demand quality and site experience
Continuous optimization culture embedded in DTC
At EyePromise, every product is rooted in clinical science and built on a foundation of trust, reflecting a broader vision to help people see the moments that matter most. For more than 20 years, the company has developed eye care solutions that combine rigorous research with real-world results. Guided by a commitment to continuous improvement, EyePromise partners with leading optometrists and ophthalmologists to create clinically informed formulas that deliver meaningful, lasting impactâsupporting better vision today and into the future.
Conversion Lead (DTC) â Demand Generation
Location: Remote (U.S.)
About the Role
EyePromise is building a modern growth engine where demand generation and conversion operate in sync to drive efficient, high-quality revenue.
The Conversion Lead (DTC) is responsible for owning and improving the performance of the DTC funnel - ensuring traffic converts efficiently into revenue.
Reporting into the Growth Manager (DTC), this role focuses on conversion rate (CVR), revenue per visit (RPV), and funnel performance, working across site experience, testing, and optimization.
You will operate as the owner of the on-site experience and conversion engine, ensuring demand translates into revenue.
Why EyePromise
Direct revenue impact: Every improvement drives measurable growth
High ownership: Clear accountability for conversion performance
Modern stack: Shopify, CRO tools, analytics, lifecycle integration
Operator culture: Fast, test-and-learn environment
Cross-functional role: Work across growth, CX, tech, and content
What Youâll Do
Own Conversion Performance
Own DTC conversion metrics, including:
Conversion rate (CVR)
Revenue per visit (RPV)
Funnel drop-off rates
Identify opportunities to improve conversion across the full funnel
Drive CRO Strategy & Testing
Build and manage the conversion optimization roadmap
Prioritize tests based on impact and effort
Design and execute A/B tests across:
PDPs
Landing pages
Checkout
Ensure a consistent cadence of testing and learning
Site Experience & Funnel Optimization
Own key elements of the on-site experience, including:
PDP structure and content hierarchy
Product bundling and cross-sell presentation
Checkout flow and friction reduction
Identify and remove friction points across the funnel
Execution with dComm & Dev Teams
Work with dComm / development teams to:
Implement site changes and experiments
QA and validate updates before launch
Ensure changes are executed correctly and perform as expected
Performance Monitoring & Insights
Monitor site and funnel performance daily
Analyze test results and translate into actionable insights
Identify root causes of performance shifts (positive or negative)
Cross-Functional Collaboration
Partner with:
Growth Manager (ensure traffic quality aligns with conversion readiness)
Innovation / Portfolio team (optimize how products and bundles show up)
CX & CLV (align with lifecycle and subscription flows)
Creator & Medical Credibility (ensure content supports conversion)
Performance Tracking & Reporting
Conversion rate (CVR) improvement
Revenue per visit (RPV) growth
A/B test velocity and win rate
Funnel drop-off reduction
Checkout completion rate
What Success Looks Like
Sustained improvement in CVR and revenue per visit
Faster testing cycles with clear, actionable learnings
Reduced friction across the funnel
Strong alignment between demand quality and site experience
Continuous optimization culture embedded in DTC