Contract Social Media Manager

Remote Full-time
Job Description:
• This is a hands-on, creator-led, execution-heavy role for someone who understands educators and loves turning real classroom moments into engaging short-form content.
• You’ll work closely with our B2B Marketing Lead, who will set overall strategy and direction, while you bring ideas to life through consistent, high-quality content and performance-driven iteration.
• Own and create short-form social content for Knowt’s educator brand across TikTok, Instagram Reels, and Shorts.
• Take content from concept → script → shoot → edit → post → iterate, with an emphasis on speed and authenticity.
• Translate real classroom moments, teacher workflows, and educator pain points into content that feels relatable and useful.
• Jump on relevant trends and remix them in ways that resonate with teachers and instructional leaders.
• Collaborate cross-functionally to highlight new features, community moments, conferences, and teacher wins.
• Engage directly with educators through comments, DMs, and mentions.
• Review performance metrics and refine content based on what drives engagement and growth

Requirements:
• Availability to work 10-20 hours per week with the ability to post 20-25 short-form videos per month
• An educator, former educator, or someone with significant experience working closely with teachers
• US-based (no visa sponsorship)
• 1-2 years experience in social media marketing.
• Bonus: if you’ve worked directly with education-focused audiences
• Comfortable producing short-form video independently (filming, editing, scripting)
• Deep familiarity with TikTok and Instagram trends — and how educators actually use these platforms
• Strong storytelling instincts and a practical, classroom-aware mindset
• Organized, reliable, and able to execute consistently with minimal oversight
• Comfortable using AI tools to improve workflows, content creation, and community engagement; able to identify where AI can add value without compromising quality

Benefits:

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