Content Writer/Editor

About the position GH Advertising has a unique position working exclusively with our client, UPMC. By joining the GH team as a Writer, you will be responsible for developing in-depth, clinically accurate, and engaging content at scale. The ideal candidate is a seasoned writer with a track record of developing complex information into clear, reader-friendly, and optimized digital marketing content. This is a hybrid role located in downtown Pittsburgh at the UPMC Corporate Headquarters. Responsibilities • Develop and write a high volume of engaging content across a spectrum of platforms and web properties, including an organization’s primary website. • Translate clinical research and information into clear, accessible web copy, articles, and other formats as assigned. • Conduct high-quality line and copyediting as assigned. • Ensure copy is clear, accurate, and consistent with grammatical and style guidelines. • Fact-checking, verifying sources, and editing content from other writers are key components of the role. • Fluency in AP style. • Master and consistently apply the organization’s brand voice and style across all deliverables. • Manage a variety of assignments according to project specifications and timelines. • Work in content management systems, project management systems, and other collaboration tools as required. • Use a variety of tools to support content development, including research tools, automation platforms, and others. • Work in content management systems, project management systems, and other collaboration tools as required. • Interview and interface directly with physicians, researchers, administrative leaders, and others. • Demonstrate fluency in search marketing best practices, including search engine marketing and agentic marketing. Requirements • 5-7 years of progressive, professional experience in content marketing, journalism, and/or editorial functions. • Bachelor’s degree in Journalism, English, Communications, or a related field is strongly preferred. • Portfolio of published content, including longform content, journalism, and/or inbound content marketing. Apply tot his job