Content Strategist + Instagram Creator (Women’s Health / DTC Brand)
We’re building a premium women’s wellness brand focused on helping women 40+ overcome pain during intimacy and reconnect with their bodies. This is not a typical “social media manager” role.
We’re looking for someone who can:
•Generate thoughtful, emotionally intelligent content ideas
• Write in a tone that is calm, human, and respectful (not loud or cringey)
• Create Instagram content (posts + reels concepts) that actually resonates
Our audience is high-functioning women aged 42–62. They are not looking for “sex-positive” marketing. They are looking for relief, dignity, and trust.
• Develop weekly content ideas (hooks, angles, themes)
• Write captions and short-form scripts
• Create or guide simple visual content (Reels, static posts, carousels)
• Work with us to refine messaging over time based on what performs
We are aiming for:
• ~3–5 posts per week
• Reels-first thinking
• You understand how to make someone stop scrolling
• You can write like a real human (not generic marketing language)
• You have experience creating content that connects emotionally
• Bonus if you’ve worked in:
o women’s health
o wellness
o psychology-driven content
To Apply (this is required)
Please answer the following:
1. Show 2–3 examples of content you’ve created that performed well (and explain why you think they worked)
2. Write 3 Instagram post ideas for this audience:
“A 48-year-old woman experiencing pain during sex but hasn’t talked to anyone about it”
3. Rewrite this sentence in a more human, brand-appropriate tone:
“Our product helps improve intimacy and reduce discomfort”
Looking to hire ASAP for the right person. Potential for ongoing monthly work. Budget depends on experience and output
Apply Now
Apply Now
We’re looking for someone who can:
•Generate thoughtful, emotionally intelligent content ideas
• Write in a tone that is calm, human, and respectful (not loud or cringey)
• Create Instagram content (posts + reels concepts) that actually resonates
Our audience is high-functioning women aged 42–62. They are not looking for “sex-positive” marketing. They are looking for relief, dignity, and trust.
• Develop weekly content ideas (hooks, angles, themes)
• Write captions and short-form scripts
• Create or guide simple visual content (Reels, static posts, carousels)
• Work with us to refine messaging over time based on what performs
We are aiming for:
• ~3–5 posts per week
• Reels-first thinking
• You understand how to make someone stop scrolling
• You can write like a real human (not generic marketing language)
• You have experience creating content that connects emotionally
• Bonus if you’ve worked in:
o women’s health
o wellness
o psychology-driven content
To Apply (this is required)
Please answer the following:
1. Show 2–3 examples of content you’ve created that performed well (and explain why you think they worked)
2. Write 3 Instagram post ideas for this audience:
“A 48-year-old woman experiencing pain during sex but hasn’t talked to anyone about it”
3. Rewrite this sentence in a more human, brand-appropriate tone:
“Our product helps improve intimacy and reduce discomfort”
Looking to hire ASAP for the right person. Potential for ongoing monthly work. Budget depends on experience and output
Apply Now
Apply Now