Content & Social Media Coordinator
Arrae is seeking a creative and camera-ready Content & Social Media Coordinator to enhance their presence on TikTok and other social media platforms. The role involves producing engaging short-form videos, optimizing content for TikTok Shop, and collaborating with the social team to develop new content strategies that drive engagement and growth. Responsibilities Film, edit, and produce short-form videos that align with arrae’s brand voice, visual identity, and storytelling style Serve as an on-camera personality for TikTok, delivering content that is: energetic, relatable, confident, witty, and authentic Shoot TikTok-first concepts using in-app features, trending formats, and arrae’s messaging guidelines Support the creation of TikTok ad concepts by filming UGC-style footage, testing hooks, and producing platform-native creative Optimize content specifically for TikTok Shop, including shoppable videos and product showcases Produce evergreen content designed for the TikTok Shop affiliate program Capture behind-the-scenes content at photoshoots, launch events, retail visits, and day-in-the-office moments featuring team members and founders Actively monitor, respond, and engage with our community across all social platforms: comments, DMs, tags, and trending conversations Work with the Head of Social to test and execute new content strategies that drive engagement, growth, and awareness Assist in developing weekly content calendars tied to launches, campaigns, and platform trends Conduct ongoing trend and competitor research to pitch fresh, platform-native content ideas Skills BA Degree preferred, or equivalent experience Proven experience creating short-form social content, with a strong on-camera presence and portfolio Analytical mindset with the ability to look at TikTok Shop performance data to iterate on hooks and CTAs Strong storytelling skills and visual taste Proficient in mobile editing tools and fluent in TikTok, Instagram, and YouTube content formats Excellent written communication and ability to craft engaging, platform-native copy Strong understanding of social trends and content strategy, with the ability to pivot quickly Collaborative, proactive, and comfortable working in a fast-paced, startup-like environment Passion for wellness, lifestyle, and brand storytelling Based in Los Angeles and available for a hybrid schedule (in-person 3 days a week) Company Overview Arrae provides natural supplements that aid digestion. It was founded in undefined, and is headquartered in New York, New York, USA, with a workforce of 2-10 employees. Its website is Company H1B Sponsorship Arrae has a track record of offering H1B sponsorships, with 1 in 2022. Please note that this does not guarantee sponsorship for this specific role.