Content Marketing Manager, B2B – 12 Month Contract

Job Description: • Partnering with the B2B Marketing group—including Product Marketing Managers, Growth Strategists, Partner Marketing, Creative, and Channel Owners—to identify and execute content initiatives that drive awareness, consideration, and conversion • Collaborating with customer-facing teams to understand the buyer journey, our target audience’s challenges, and how Canva solves them, translating insights into full-funnel educational content • Scripting engaging webinars that showcase Canva's enterprise value, working with internal and external subject matter experts • Partnering with the Partner Marketing teams to develop comprehensive co-marketing content strategies that drive partner pipeline, including joint campaigns, solution briefs, and thought leadership that positions Canva as the creative platform of choice within partner ecosystems • Creating compelling event content that elevates our brand through thought leadership and brings our product to life through engaging educational sessions that drive engagement and pipeline • Developing and managing content resource hubs and libraries, creating monthly content roundups that highlight top-performing assets and engagement, and maintaining content calendars that keep stakeholders informed of upcoming releases, launches, and insights • Building scalable content frameworks that cross-functional stakeholders and partners can customize for their specific audiences, demonstrating the value of Canva • Writing long-form thought leadership content (reports, whitepapers, guides) and repurposing into multiple content formats and offers for different funnel stages • Developing product-solution content through educational formats for use at events, landing pages, and marketing campaigns • Crafting strategic lifecycle emails, nurture campaigns, and always-on content that guide prospects through the buyer journey, using conversion-focused messaging to drive engagement and action • Supporting cross-functional, multi-channel marketing campaigns across webinars, web, email, paid social, and events • Writing comprehensive content briefs and managing projects end-to-end, from strategic planning through execution and performance measurement • Creating visual-first assets in Canva to support campaigns and bring content to life • Tracking content performance and engagement metrics, using data-driven insights to optimize and iterate for continuous improvement • Collaborating across Growth, Product, Customer Success, Creative, and Lifecycle teams to ensure content authenticity and impact Requirements: • 3–5 years of B2B content marketing experience, ideally in tech or SaaS. • Proven track record of creating content that drives enterprise growth from awareness to conversion. • Strong copywriting skills across formats, from concise email copy to in-depth reports. • Experience developing thought leadership and educational, solutions-led content for B2B audiences. • Comfortable scripting both long-form and short-form content, gathering insights from customers, partners, or subject matter experts. • Experience creating event content that educates and inspires enterprise leaders. • Hands-on experience with visual communication tools like Canva. • Data-driven approach to content, using insights to inform strategy while maintaining creativity. • Excellent project management and problem-solving skills to juggle multiple content streams while meeting competing deadlines. • Collaborative mindset and ability to work across teams, synthesizing customer insights into compelling content. Benefits: • Equity packages - we want our success to be yours too • Health benefits plans to support you and your wellbeing • 401(k) retirement plan with company contribution • Inclusive parental leave policy that supports all parents & carers • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally Apply tot his job Apply tot his job